Grand Rapids, the "Furniture City," is Michigan's second-largest city, with about 200,000 residents and a metro area of more than 1.1 million in West Michigan. Its economy is anchored by health care and life sciences along the Medical Mile, office furniture makers such as Steelcase, and nearby headquarters including Meijer, while its craft-beer scene has earned it the nickname "Beer City USA."
Billboards here reach commuters and regional traffic on I-96, I-196 (the Gerald R. Ford Freeway), US-131, M-6 and M-37 (East Beltline), along with busy local roads such as 28th Street, Alpine Avenue, Plainfield Avenue, Division Avenue, Fulton Street, Leonard Street and Michigan Street. Strong placements include downtown near Van Andel Arena, DeVos Place and the Gerald R. Ford Presidential Museum, the Medical Mile, Eastown, the 28th Street and Woodland Mall retail corridor, Alpine Avenue, and routes near Grand Valley State's Pew campus, Calvin University, Frederik Meijer Gardens, John Ball Zoo and Gerald R. Ford International Airport. ArtPrize and Festival of the Arts draw big crowds downtown.
Billboard advertising in Grand Rapids is an effective way to build brand awareness across Grand Rapids and West Michigan. Prices on BillboardsIn range from about $600 to more than $26,000 per month, and the average billboard in Grand Rapids costs about $3,100 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
Billboards across Grand Rapids deliver about 318 million total impressions per week, at an average cost per thousand impressions (CPM) of about $5.67. Some of the busiest locations are along US-131 and I-196 through downtown, the Medical Mile on Michigan Street, Eastown and 28th Street. Browse available static and digital inventory on our interactive map, pick your location, upload your design and check out.
Location. Use US-131 and I-196 for downtown commuters, I-96 and M-6 for metro-wide reach, and 28th Street and Alpine Avenue for shoppers.
Audience. Speak to who passes the board: Medical Mile health care workers, college students at GVSU and Calvin, and suburban families shopping on 28th Street.
Message. Keep it to about seven words with one clear, high-contrast visual. Short winter days and snow make bold designs important.
Here are a few special offers on billboard ads and other outdoor advertising in Grand Rapids, Michigan.
To see pricing and shop all the billboards in Grand Rapids, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Grand Rapids starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Grand Rapids starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Grand Rapids starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Grand Rapids starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Grand Rapids?
Billboard prices in Grand Rapids range from about $600 to more than $26,000 per month, and the average billboard in Grand Rapids costs about $3,100 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Grand Rapids?
Inventory includes boards along I-96, I-196, US-131, M-6 and M-37, plus 28th Street, Alpine Avenue, Division Avenue and Michigan Street, including spots near the Grand Rapids Art Museum, John Ball Zoo and university campuses. Browse current availability on our interactive map.
Where are the best places for a billboard in Grand Rapids?
High-traffic, high-visibility spots perform best: US-131 through downtown, the I-196 and US-131 interchange, I-96 on the north side, 28th Street, and Michigan Street along the Medical Mile.
How long can I rent a billboard in Grand Rapids?
Campaigns run from one week to more than a year. Static billboards usually have a minimum run of four weeks, and digital billboards a minimum of one week.
Can I rent a billboard for just one day in Grand Rapids?
No. The shortest option is one week on a digital billboard. Static billboards run for at least four weeks.
How long does it take to set up a billboard in Grand Rapids?
Plan on about 4 weeks of lead time for a static billboard, which needs printing and installation, and about 2 weeks for a digital billboard.
How do I buy a billboard in Grand Rapids?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
What types of billboards are available in Grand Rapids?
You can choose static bulletins and posters or digital billboards, from large freeway bulletins on US-131 and I-96 to smaller boards on local commercial streets.
Can I buy a digital billboard in Grand Rapids?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Grand Rapids?
BillboardsIn offers static and digital outdoor advertising across Grand Rapids and West Michigan. Browse the full inventory and book online with our interactive tool.
Do I need an advertising agency to buy a billboard in Grand Rapids?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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- Mike Davis
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