Portage, a city of about 49,000 people in Kalamazoo County, borders the city of Kalamazoo to the south. It is home to the headquarters of medical technology company Stryker, and Pfizer's large Kalamazoo-area manufacturing campus is one of the company's biggest sites, making life sciences a major employer.
Portage is also the area's main shopping destination, with Crossroads Mall and the retail along South Westnedge Avenue, and its lakes and parks make it popular with families. I-94 runs along the city's north side and US-131 along its west side, so billboards reach Kalamazoo-area commuters, shoppers and interstate travelers between Detroit and Chicago.
Billboard advertising in Portage is an effective way to build brand awareness across Portage and the Kalamazoo area. Prices on BillboardsIn range from about $600 to more than $4,000 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
The busiest corridors for static and digital billboards in Portage include I-94, US-131, Westnedge Avenue, Portage Road, Centre Avenue, Romence Road and Oakland Drive. Browse available inventory on our interactive map, pick your location, upload your design and check out.
Location: Boards on I-94 near Westnedge Avenue reach the most drivers, while Westnedge Avenue near Crossroads Mall and Centre Avenue reach local shoppers.
Audience: Portage mixes medical device and pharmaceutical professionals, families and regional shoppers, so real estate, healthcare, retail, dining and hiring messages fit well.
Message: Keep it to about 7 words with one clear call to action so drivers can read it at a glance.
Here are a few special offers on billboard ads and other outdoor advertising in Portage, Michigan.
To see pricing and shop all the billboards in Portage, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Portage starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Portage starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Portage starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Portage starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Portage?
Billboard prices in Portage range from about $600 to more than $4,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Portage?
Inventory in Portage includes static and digital boards along I-94 and US-131, plus local roads like Westnedge Avenue, Portage Road, Centre Avenue, Romence Road and Oakland Drive.
Where are the best places for a billboard in Portage?
High-traffic spots include I-94 at the Westnedge Avenue exit, Westnedge Avenue near Crossroads Mall, and US-131 near Centre Avenue. The best choice depends on your audience and budget.
How long can I rent a billboard in Portage?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Portage?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Portage?
Static billboards usually go live within about 4 weeks of purchase, allowing time for printing and installation. Digital billboards can often launch in about 2 weeks.
How do I buy a billboard in Portage?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
How do I choose the right billboard in Portage?
Compare location, price and estimated impressions, then use CPM (cost per 1,000 impressions) to compare value across your options. Our team can also help you plan your campaign.
What types of billboards are available in Portage?
You can choose static bulletins and posters or digital billboards, from large highway bulletins on I-94 and US-131 to smaller boards on local commercial streets.
Can I buy a digital billboard in Portage?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Portage?
BillboardsIn offers static and digital outdoor advertising across Portage and the Kalamazoo area. Browse the full inventory and book online with our interactive tool. There are no hidden fees, and production and installation are handled for you.
Do I need an advertising agency to buy a billboard in Portage?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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"I wanted to promote my company through the use of out-of-home advertising in high traffic areas in Chicago, and BillboardsIn.com made the process of finding the best advertisement so easy. When it was time for another advertising campaign, I knew BillboardsIn.com would help me find a competitive advertising quote."
- Mike Davis
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