Kalamazoo, home to about 74,000 people, is the hub of Southwest Michigan, halfway between Detroit and Chicago. It is nicknamed the Mall City for the Kalamazoo Mall, which in 1959 became the first outdoor pedestrian shopping mall in the country, and its downtown is packed with restaurants, theaters and breweries.
Western Michigan University, Kalamazoo College and Kalamazoo Valley Community College bring more than 30,000 students, and Stryker, Pfizer, Bronson Methodist Hospital and Ascension Borgess are major employers. I-94 crosses the south side and US-131 runs along the west, so billboards here reach students, health care and life sciences workers and travelers between Detroit and Chicago.


Billboard advertising in Kalamazoo is an effective way to build brand awareness across Kalamazoo and Southwest Michigan. Prices on BillboardsIn range from about $600 to more than $26,000 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
The busiest corridors for static and digital billboards in Kalamazoo include I-94, US-131, M-43, Westnedge Avenue, Stadium Drive, Drake Road and Sprinkle Road. Browse available inventory on our interactive map, pick your location, upload your design and check out.
Location: Boards on I-94 and US-131 reach the most drivers, while Westnedge Avenue and Stadium Drive reach local shoppers and WMU students.
Audience: Kalamazoo has a large student population and a big health care and life sciences workforce, so education, healthcare, recruiting and dining messages fit well.
Message: Keep it to about 7 words with one clear call to action so drivers can read it at a glance.
Here are a few special offers on billboard ads and other outdoor advertising in Kalamazoo, Michigan.
To see pricing and shop all the billboards in Kalamazoo, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.

Build a custom Digital Billboard Truck ad campaign in Kalamazoo starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.

Build a custom Digital Billboards ad campaign in Kalamazoo starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Kalamazoo starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!

Build a custom Direct Mail Ads ad campaign in Kalamazoo starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Kalamazoo?
Billboard prices in Kalamazoo range from about $600 to more than $26,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Kalamazoo?
Inventory in Kalamazoo includes static and digital boards along I-94, US-131 and M-43, plus local roads like Westnedge Avenue, Stadium Drive, Drake Road and Sprinkle Road.
Where are the best places for a billboard in Kalamazoo?
High-traffic spots include I-94 near Westnedge Avenue and Oakland Drive, the I-94 and US-131 interchange and Stadium Drive near Western Michigan University. The best choice depends on your audience and budget.
How long can I rent a billboard in Kalamazoo?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Kalamazoo?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Kalamazoo?
Static billboards usually go live within about 4 weeks of purchase, allowing time for printing and installation. Digital billboards can often launch in about 2 weeks.
How do I buy a billboard in Kalamazoo?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
How do I choose the right billboard in Kalamazoo?
Compare location, price and estimated impressions, then use CPM (cost per 1,000 impressions) to compare value across your options. Our team can also help you plan your campaign.
What types of billboards are available in Kalamazoo?
You can choose static bulletins and posters or digital billboards, from large highway bulletins on I-94 and US-131 to smaller boards on local commercial streets.
Can I buy a digital billboard in Kalamazoo?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Kalamazoo?
BillboardsIn offers static and digital outdoor advertising across Kalamazoo and Southwest Michigan. Browse the full inventory and book online with our interactive tool. There are no hidden fees, and production and installation are handled for you.
Do I need an advertising agency to buy a billboard in Kalamazoo?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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"I wanted to promote my company through the use of out-of-home advertising in high traffic areas in Chicago, and BillboardsIn.com made the process of finding the best advertisement so easy. When it was time for another advertising campaign, I knew BillboardsIn.com would help me find a competitive advertising quote."
- Mike Davis

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