Monterey, a city of about 30,000 people on Monterey Bay, is one of California's best-known coastal destinations. The Monterey Bay Aquarium, Cannery Row and Fisherman's Wharf draw millions of visitors a year, and events like the Monterey Jazz Festival and Monterey Car Week, with nearby Pebble Beach and Laguna Seca, fill hotels and restaurants.
Nicknamed the Language Capital of the World, Monterey is home to the Defense Language Institute, the Naval Postgraduate School and the Middlebury Institute of International Studies. CA-1 and CA-68 carry traffic to the peninsula from Salinas, Carmel and Big Sur, so billboards reach tourists, military students and affluent residents.
Billboard advertising in Monterey is an effective way to build brand awareness across Monterey and the Monterey Peninsula. Prices on BillboardsIn range from about $600 to more than $13,000 per month. The average listing is about $2,507 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
A typical billboard in Monterey delivers about 139,060 impressions per week, at an average cost per thousand impressions (CPM) of about $5. Browse available static and digital inventory on our interactive map, pick your location, upload your design and check out. Most new placements go live within about 2 weeks of purchase, and digital billboards can often launch sooner.
Location: Boards on CA-1 near Del Monte Avenue and CA-68 near the airport reach the most drivers, while Del Monte Avenue and Lighthouse Avenue reach visitors heading to Cannery Row.
Audience: Monterey mixes affluent residents, military and graduate students and year-round tourists, so hotels, dining, attractions, real estate and financial messages fit well. Plan around Car Week in August and summer travel.
Message: Keep it to about 7 words with one clear call to action so drivers can read it at a glance.
Here are a few special offers on billboard ads and other outdoor advertising in Monterey, California.
To see pricing and shop all the billboards in Monterey, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Monterey starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Monterey starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Monterey starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Monterey starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Monterey?
Billboard prices in Monterey range from about $600 to more than $13,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Monterey?
Inventory in Monterey includes static and digital boards along CA-1 and CA-68, plus local roads like Del Monte Avenue, Fremont Street, Munras Avenue and Lighthouse Avenue.
Where are the best places for a billboard in Monterey?
High-traffic spots include CA-1 near the Del Monte Avenue and Munras Avenue exits, CA-68 near Monterey Regional Airport, and Del Monte Avenue heading to downtown and Fisherman's Wharf. The best choice depends on your audience and budget.
How long can I rent a billboard in Monterey?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Monterey?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Monterey?
Most new placements are live within about 2 weeks of purchase. Digital billboards can often launch sooner because there is nothing to print or install.
How do I buy a billboard in Monterey?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
What types of billboards are available in Monterey?
You can choose static bulletins and posters or digital billboards, from large highway bulletins on CA-1 and CA-68 to smaller boards on local commercial streets.
Can I buy a digital billboard in Monterey?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Monterey?
BillboardsIn offers static and digital outdoor advertising across Monterey and the Monterey Peninsula. Browse the full inventory and book online with our interactive tool.
Do I need an advertising agency to buy a billboard in Monterey?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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- Mike Davis
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