Salinas, the "Salad Bowl of the World," is the seat of Monterey County and its largest city, with about 160,000 residents in the heart of one of the most productive farming regions in the country. Major growers and fresh-produce companies are headquartered here, and the city is the hometown of John Steinbeck, whose National Steinbeck Center anchors Oldtown Salinas.
Billboards here reach drivers on US-101, the main route between the Bay Area and the Central Coast, along with SR-68 toward Monterey, SR-183 toward Castroville and busy local roads such as North Main Street, Boronda Road, Davis Road, Abbott Street, Alisal Street, Laurel Drive, Natividad Road and Williams Road. Strong placements include the Northridge Mall and Harden Ranch retail areas, Oldtown Salinas, the US-101 corridor through the city, and routes near Salinas Valley Health, Natividad Medical Center, Hartnell College and the Salinas Sports Complex, home of the California Rodeo Salinas each July.
Billboard advertising in Salinas is an effective way to build brand awareness across Salinas and Monterey County. Prices on BillboardsIn range from about $600 to more than $13,000 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
The busiest boards sit along US-101, the Central Coast's main highway, and SR-68 toward Monterey, while neighborhood boards on North Main Street, Boronda Road, Alisal Street and Laurel Drive suit local businesses. Browse available static and digital billboards in Salinas on our interactive map, compare locations and estimated views, upload your design and check out online.
Location. Use US-101 for Bay Area–Central Coast traffic, SR-68 for Monterey Peninsula commuters, and North Main Street and Boronda Road for shoppers.
Language. Spanish-language or bilingual creative reaches most Salinas households, including the large agricultural workforce.
Message. Keep it to about seven words with one clear visual and one call to action drivers can read at highway speed.
Here are a few special offers on billboard ads and other outdoor advertising in Salinas, California.
To see pricing and shop all the billboards in Salinas, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Salinas starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Salinas starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Salinas starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Salinas starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Salinas?
Billboard prices in Salinas range from about $600 to more than $13,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Salinas?
Inventory includes boards along US-101, SR-68 and SR-183, plus North Main Street, Boronda Road, Davis Road, Alisal Street, Laurel Drive and Abbott Street. Browse current availability on our interactive map.
Where are the best places for a billboard in Salinas?
High-traffic, high-visibility spots perform best: US-101 near Boronda Road and Northridge Mall, the US-101 and SR-68 interchange, North Main Street, and Alisal Street on the east side.
How long can I rent a billboard in Salinas?
Campaigns run from one week to more than a year. Static billboards usually have a minimum run of four weeks, and digital billboards a minimum of one week.
Can I rent a billboard for just one day in Salinas?
No. The shortest option is one week on a digital billboard. Static billboards run for at least four weeks.
How long does it take to set up a billboard in Salinas?
Plan on about 4 weeks of lead time for a static billboard, which needs printing and installation, and about 2 weeks for a digital billboard.
How do I buy a billboard in Salinas?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
How do I choose the right billboard in Salinas?
Compare location, price and estimated views, and use CPM (cost per 1,000 views) to compare value between options. Our local marketing experts can also help you plan a campaign.
What types of billboards are available in Salinas?
You can choose static bulletins and posters or digital billboards, from large highway bulletins on US-101 to smaller boards on local commercial streets.
Can I buy a digital billboard in Salinas?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Salinas?
BillboardsIn offers static and digital outdoor advertising across Salinas and Monterey County. Browse the full inventory and book online with our interactive tool, with no hidden fees.
Do I need an advertising agency to buy a billboard in Salinas?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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"I wanted to promote my company through the use of out-of-home advertising in high traffic areas in Chicago, and BillboardsIn.com made the process of finding the best advertisement so easy. When it was time for another advertising campaign, I knew BillboardsIn.com would help me find a competitive advertising quote."
- Mike Davis
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