Santa Cruz, home to about 62,000 people, is the seat of Santa Cruz County on the northern edge of Monterey Bay, about 30 miles southwest of San Jose. The Santa Cruz Beach Boardwalk, California's oldest surviving amusement park, the surf breaks at Steamer Lane and the redwood forests in the hills draw millions of visitors a year.
The University of California, Santa Cruz brings nearly 20,000 students, and Pacific Avenue downtown is lined with shops and restaurants. Billboards are limited in Santa Cruz, so most campaigns reach residents and visitors on CA-1 and CA-17, the main route over the mountains from Silicon Valley, along with Ocean Street and Soquel Avenue.
Billboard advertising in Santa Cruz is an effective way to build brand awareness across Santa Cruz and Santa Cruz County. Prices on BillboardsIn range from about $600 to more than $4,000 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
The busiest corridors for static and digital billboards serving Santa Cruz include CA-1, CA-17, CA-9, Ocean Street, Mission Street, Soquel Avenue and Water Street. Browse available inventory on our interactive map, pick your location, upload your design and check out.
Location: Inventory inside Santa Cruz is limited, so look at CA-1 and CA-17 near the Fishhook interchange and nearby Santa Cruz County corridors.
Timing: Summer weekends bring huge Boardwalk and beach crowds from the Bay Area, and UCSC move-in in September brings students back, so plan campaigns around both.
Message: Keep it to about 7 words with one clear call to action so drivers can read it at a glance.
Here are a few special offers on billboard ads and other outdoor advertising in Santa Cruz, California.
To see pricing and shop all the billboards in Santa Cruz, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Santa Cruz starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Santa Cruz starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Santa Cruz starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Santa Cruz starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Santa Cruz?
Billboard prices in Santa Cruz range from about $600 to more than $4,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Santa Cruz?
Inventory serving Santa Cruz includes static and digital boards along CA-1, CA-17 and CA-9, plus nearby roads like Ocean Street, Mission Street and Soquel Avenue. Billboards inside the city are limited.
Where are the best places for a billboard in Santa Cruz?
High-traffic spots include CA-1 and CA-17 near the Fishhook interchange, Ocean Street toward the Boardwalk and Soquel Avenue toward the east side. The best choice depends on your audience and budget.
How long can I rent a billboard in Santa Cruz?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Santa Cruz?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Santa Cruz?
Static billboards usually go live within about 4 weeks of purchase, allowing time for printing and installation. Digital billboards can often launch in about 2 weeks.
How do I buy a billboard in Santa Cruz?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
How do I choose the right billboard in Santa Cruz?
Compare location, price and estimated impressions, then use CPM (cost per 1,000 impressions) to compare value across your options. Because billboards inside Santa Cruz are limited, CA-1 and CA-17 often give the best reach. Our team can also help you plan your campaign.
What types of billboards are available in Santa Cruz?
You can choose static bulletins and posters or digital billboards, from large highway bulletins on CA-1 and CA-17 to smaller boards on local commercial streets.
Can I buy a digital billboard in Santa Cruz?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Santa Cruz?
BillboardsIn offers static and digital outdoor advertising across Santa Cruz and Santa Cruz County. Browse the full inventory and book online with our interactive tool. There are no hidden fees, and production and installation are handled for you.
Do I need an advertising agency to buy a billboard in Santa Cruz?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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- Mike Davis
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