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Client Spotlight: BBQ Authority

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BBQ Authority is your one-stop-shop for everything barbecue related BBQ Authority launched in 2015, and now they have an expansive website, along with a brick-and-mortar location in Lisle, Illinois 

They offer a wealth of products ranging from sauces, rubs, premium and luxury grill sets, ovens, and much more Let’s explore this expansive business, because no matter who you are, there’s something special waiting for you at BBQ Authority (more…)

Tobacco Billboards: History of Restrictions & Tactics

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Tobacco billboards have been present since the beginning of out-of-home marketing

When looking at vintage billboards, you’ll most likely come across a multitude of artwork that showcases tobacco products Tobacco was up front in everyone’s face during the mid-20th century You’re probably familiar with the aesthetic of those ads—often a beautiful woman and/or man holding a blazing cigarette with a happy-go-lucky smile on their face 

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Beauty Industry Billboards

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The cosmetics industry is ever-changing From new skincare products to new makeup trends, it seems like there’s always something new going on

A few years ago, it was bold, thick eyebrows and matte liquid lipstick (and Anastasia Beverly Hills DIPBROW had quite the moment) Now, it seems that eyelash extensions are hotter than ever, not to mention all of the other microtrends of the past few years like fake freckles, dramatic blush,…

Client Spotlight: Trim Tech

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Today on our Client Spotlight, we’re going to be taking a look at Trim Tech, a company that provides efficient cannabis production services in California, Oklahoma, Washington, Massachusetts, Oregon, and—most recently—Michigan

In the cannabis industry, hand trimming has been the go-to method for preparing the plants for consumers It’s an incredibly time-consuming process and just simply isn’t efficient enough for large-scale cannabis farms

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Billboards in Europe

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Today, we’re going to be taking a look at European billboards and some of the trends that are present within them 

In Milan, Italy a billboard promoting insecticide took an interesting approach

Orphea4D is an insect spray that assures consumers that insects will die upon coming into contact with its potency

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Romantic Billboards

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Billboards are a great way to express a great declaration of love for that special person in your life Whether that’s a romantic partner, a friend, or even a family member, billboards have been used to celebrate Valentine’s Day, anniversaries, or even propose 

With Valentine’s Day coming up just next week, it’s the perfect time to take a look at some of our favorite romance-themed billboards and why they work so effectively 

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Highway v. Intersection Billboards

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Location is an important factor to consider when reserving ad space—demographics, vicinity to the business being advertised, and cost are all common to think about when choosing your ad space But when you’re actually designing the ad, consider whether it’s on the side of a highway, or right on the corner of a busy intersection—this will affect how much time the viewer will have to take in the information on your ad 

In the past, this blog has featured articles that stress the importance of creating billboards that aren’t cluttered with information, and that still holds…

Client Spotlight: Doing Business Right

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When wanting to expand and evolve your company, business credit is very important to have Put simply, business credit is what allows a company to borrow money that can be used to purchase products and services It’s said that credit is the lifeline of any entrepreneurial venture Doing Business Right is dedicated to helping businesses secure that very thing 

CEO and founder Nikiya Santillan-Watts created the business to help other entrepreneurs navigate the hurdles of expanding a business and building solid credit    (more…)

Influencer Billboards: Making a Statement

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Co-Wrote with Robert Cumberlander 

Influencers are masters at making statements, whether it’s via flashy Instagram post, funny tweet, or YouTube vlog They usually like big, grand gestures that will not only get them exposure, but maybe even result in some additional content, and often, that means reserving their very own billboard 

Influencers are often people that already have a pre-established large followings A lot of influencers are reality TV stars, YouTubers, or even TikTok stars Audiences are obsessed with these peoples’ lifestyles, and by engaging with the products that these celebrities promote, they can feel one…

Inflatable Billboards

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Inflatable billboards are a unique way for advertisers to add an extra layer of awesomeness to their advertisements 

In the past, we’ve explored some of the creative forms that out-of-home media has taken, such as wallscapes and 3D video billboards

In addition to those, inflatable billboards can provide a new dimension to an advertiser’s message

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