Our Favorite OOH Ads from 2021

December 28, 2021 › Published By

As the year comes to a close, I was excited to look back at some of my favorite out-of-home (OOH) advertisements of 2021 

One of the ads that stuck out to me the most was this Squid Game wallscape that was part of a pop-up at Itaewon Station in Seoul Advertising the popular Netflix series, this ad covers a large wall and features the piggy bank that is prominently shown in the series

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How Billboards Enhance Sports

December 14, 2021 › Published By

Watching sports is one of the most popular pastimes across the world, so naturally, there’s a booming billboard industry behind it

Today, we’re going to be exploring some of the most unique sports billboards that have been produced! Billboards are a great tool to promote sporting events, teams and even specific athletes  (more…)

3D Digital Billboards

December 7, 2021 › Published By

A couple of weeks ago, we wrote about billboards in Japan, and one of the highlights of that blog post was this 3D Digital cat billboard that took over a street corner in Tokyo, which is definitely one of our favorite OOH ads ever 

And since then, 3D digital billboards have stayed on our minds 

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Client Spotlight: Medigate

December 2, 2021 › Published By

In an increasingly technological world, it’s become even more important for people to protect their devices from cyber-attacks, and that’s exactly what Medigate sets out to do 

The idea of someone using computer code to deliver mass amounts of devastation seems pretty far-fetched, almost like something from a James Bond film or the TV show 24, but cyber-attacks are no small issue, especially in the healthcare industry

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Billboards in Popular Culture

November 30, 2021 › Published By

Billboards are used to advertise a wide variety of products, services, and other media, but one of the more fun and exciting categories of billboard advertising is popular culture

From Soundcloud rappers to Blockbuster films, billboards have been erected to bring more plays, views, and purchases to the media being advertised But aside from being prominent advertisements in our real lives, they are also often displayed within forms of entertainment 

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Billboards in Japan

November 23, 2021 › Published By

Since the mid-1830s, billboards have been an effective form of advertising around the United States With big-name players (like Netflix and Spotify), local advertisers, and the occasional individual sending out a personal message for someone important, billboards have proven to be hot across the country 

But even outside of the US, billboards are used to create vibrant advertising campaigns, and one of the most prominent countries regarding out of home (OOH) advertising is Japan 

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Design Tips for Holiday Advertising

November 16, 2021 › Published By

With the holiday season quickly approaching, now’s the perfect time to start crafting a billboard to launch at the height of the season

One of the most important factors of any billboard design is the color scheme 

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Hiring Billboards

November 9, 2021 › Published By

Billboards are the perfect tool for recruiting new workers to your business

Hiring billboards should be big and bold in order to attract the attention of passersby Take a look at the two examples below

True Blue is a company that’s dedicated to connecting businesses with pools of workers Their billboard design is unconventional and very creative, which means that their budget was very high

Not everyone has the finances to pull off such a billboard, but a traditional and cheaper design can be just as effective Check out the example below from…