Providence, the "Creative Capital," is Rhode Island's capital and largest city, with about 190,000 residents and a metro area of more than 1.6 million that reaches into southeastern Massachusetts. It sits on I-95 between Boston and New York, and its universities, hospitals and arts scene draw students, professionals and visitors year-round.
Billboards here reach heavy traffic on I-95 and I-195, the Route 6/10 Connector and Route 146, along with busy local roads such as North Main Street, Broad Street, Elmwood Avenue, Atwells Avenue, Thayer Street and Hope Street. Strong placements include downtown near Providence Place, the State House, the Rhode Island Convention Center and the Amica Mutual Pavilion, the I-195 Innovation District and Jewelry District, Federal Hill, the East Side near Brown University and RISD, and routes near Providence College, Johnson & Wales, Rhode Island Hospital, the Providence Performing Arts Center and Roger Williams Park Zoo. WaterFire nights on the downtown rivers bring big crowds from spring through fall.
Billboard advertising in Providence is an effective way to build brand awareness across Providence and Rhode Island. Prices on BillboardsIn range from about $600 to more than $21,000 per month, and the average billboard in Providence costs about $7,000 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
A typical billboard in Providence delivers about 1.2 million impressions per week, at an average cost per thousand impressions (CPM) of about $1.44. Browse available static and digital inventory on our interactive map, pick your location, upload your design and check out. Most new placements go live within about 2 weeks of purchase, and digital billboards can often launch sooner.
Location. Use I-95 for Boston–New York corridor traffic, I-195 for commuters from southeastern Massachusetts, and the 6/10 Connector and Route 146 for local reach.
Timing. Plan around college move-in and graduation, WaterFire season, the holiday shopping season at Providence Place, and summer beach traffic on I-95.
Message. Keep it to about seven words with one clear visual and one call to action drivers can read at highway speed.
Here are a few special offers on billboard ads and other outdoor advertising in Providence, Rhode Island.
To see pricing and shop all the billboards in Providence, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Providence starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Providence starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Providence starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Providence starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Providence?
Billboard prices in Providence range from about $600 to more than $21,000 per month, and the average billboard in Providence costs about $7,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Providence?
Inventory includes boards along I-95, I-195, the 6/10 Connector and Route 146, plus North Main Street, Broad Street, Elmwood Avenue and Atwells Avenue. Browse current availability on our interactive map.
Where are the best places for a billboard in Providence?
High-traffic, high-visibility spots perform best: I-95 through downtown near Providence Place, the I-95 and I-195 interchange, I-195 toward East Providence, and the Route 6/10 Connector.
How long can I rent a billboard in Providence?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Providence?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Providence?
Most new placements are live within about 2 weeks of purchase. Digital billboards can often launch sooner because there is nothing to print or install.
How do I buy a billboard in Providence?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
What types of billboards are available in Providence?
You can choose static bulletins and posters or digital billboards, from large interstate bulletins on I-95 and I-195 to smaller boards on local commercial streets.
Can I buy a digital billboard in Providence?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Providence?
BillboardsIn offers static and digital outdoor advertising across Providence and Rhode Island. Browse the full inventory and book online with our interactive tool.
Do I need an advertising agency to buy a billboard in Providence?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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