Raleigh, the "City of Oaks," is the capital of North Carolina, with about 500,000 residents and a metro area of roughly 1.5 million people in the fast-growing Research Triangle. Tech and life-science employers in Research Triangle Park, state government, and a large university population make billboard advertising in Raleigh an effective way to reach a young, educated audience. Downtown, Glenwood South, the Warehouse District, North Hills, Five Points, the Village District, Brier Creek, and nearby Cary each offer a distinct audience for targeted campaigns.
Raleigh's highways carry heavy commuter traffic across the Triangle. Billboards on I-40, the I-440 Beltline, I-540, I-87, US-1, and Capital Boulevard reach drivers headed to Durham, RTP, and the suburbs, and boards near Raleigh-Durham International Airport reach travelers. The Lenovo Center, home of the Carolina Hurricanes, Carter-Finley Stadium, the Martin Marietta Center for the Performing Arts, and downtown's state museums draw steady crowds, while NC State University's tens of thousands of students add another audience for targeted outdoor advertising.
Getting a billboard in Raleigh is a great way to promote your business and build brand awareness. Location is key, and Raleigh has plenty of high-traffic spots for billboards in Raleigh, including Capital Boulevard, Wake Forest Road, the Lenovo Center area, and I-440. Also consider your target audience, the type of billboard (static bulletin or digital billboard), size, and design.
Ad creative for a billboard typically costs hundreds to thousands of dollars to produce on its own. At BillboardsIn, design, printing, shipping, and installation are included in your total price, which depends on the size of the billboard. Once you find your ad space, our ad design pros and templates make artwork easy.
BillboardsIn makes it easy for anyone to get a billboard in Raleigh. Our Raleigh inventory delivers over 440 million impressions every week at an average cost per thousand impressions (CPM) of just $2.29. Prices range from about $600 to more than $34,000 per month, so there are options for local businesses and national brands alike. To get started, use the interactive tool on our website to browse available billboards in Raleigh and the surrounding Triangle.
Location. Match the location to your audience: I-40 for commuters between Raleigh, RTP, and Durham, the Beltline and I-540 for suburban drivers, and Glenwood South and Hillsborough Street for young professionals and students.
Keep the message simple. Use about seven words or fewer, a bold visual, and one clear call to action. Most billboards are seen for only a few seconds.
Target audience. Raleigh's population is young and highly educated, with many tech and healthcare workers. Define who you want to reach, then match your locations and messaging to them.
Here are a few special offers on billboard ads and other outdoor advertising in Raleigh, North Carolina.
To see pricing and shop all the billboards in Raleigh, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Raleigh starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Raleigh starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Raleigh starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Raleigh starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard in Raleigh cost?
The cost of a billboard in Raleigh depends on the type of billboard, size, location, and visibility. Prices range from about $600 to more than $34,000 per month, and the average billboard in Raleigh costs about $2,900 per month. At BillboardsIn, design, printing, and installation are included in your price.
What billboard locations are available in Raleigh?
We have static and digital billboards throughout Raleigh, including locations near Glenwood South, the Village District (formerly Cameron Village), and North Hills. Browse our inventory using the interactive tool on our website to see current availability and pricing.
What are the best billboard locations in Raleigh?
It depends on your audience and goals. For maximum reach, highway boards on I-40, I-440, and I-540 are hard to beat. Boards near Raleigh-Durham International Airport reach travelers and RTP commuters, and Hillsborough Street and the NC State campus reach students.
How long can I run a billboard in Raleigh?
Billboard campaigns in Raleigh can run anywhere from one week to more than a year. Digital billboards have a one-week minimum, and bulletin (static) billboards have a one-month minimum.
Can I rent a billboard for just one day in Raleigh?
No. The shortest campaign available is one week on a digital billboard. Bulletin billboards have a one-month minimum run time.
How long does it take to get a billboard up in Raleigh?
Digital billboards typically have about a 2-week lead time, and traditional billboards about a 4-week lead time. Exact timing depends on the location, size, and type of billboard.
How do I buy a billboard in Raleigh?
Browse available Raleigh billboards using the interactive tool on our website, compare pricing and impressions, and choose the boards that fit your budget. Then upload your artwork or work with our ad design pros, and we handle printing and installation.
What types of billboards are available in Raleigh?
Raleigh offers both bulletin (static) billboards and digital billboards. Bulletins provide long-term visibility on major highways, while digital billboards rotate ads and allow shorter campaigns and faster creative changes.
How do I get a digital billboard in Raleigh?
Browse our Raleigh inventory for digital billboards, pick your locations and dates, and submit your creative. Digital campaigns can start with as little as one week and have about a 2-week lead time.
How do I get outdoor advertising in Raleigh?
BillboardsIn offers a wide range of outdoor advertising in Raleigh, from highway bulletins to digital billboards. Browse our full inventory using the interactive tool on our website to compare locations, pricing, and reach.
Do I need an advertising agency to buy a billboard in Raleigh?
No. With BillboardsIn, you can find, price, and book Raleigh billboards yourself, with no agency required. Our team is available if you want help choosing locations or designing your ad.
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