Durham, the "Bull City," is home to about 300,000 residents in North Carolina's fast-growing Research Triangle. Duke University and Duke Health, one of the largest employers in the state, plus tech and life-science companies in nearby Research Triangle Park, make billboard advertising in Durham a smart way to reach a young, educated, high-income audience. Downtown, the American Tobacco Campus, Brightleaf Square, Ninth Street, Trinity Park, and the Southpoint area each offer a distinct audience for targeted campaigns.
Durham's highways carry heavy commuter traffic across the Triangle. Billboards on I-40, I-85, the Durham Freeway (NC-147), I-885, US-15-501, and US-70 reach drivers headed to Raleigh, Chapel Hill, and RTP, and nearby Raleigh-Durham International Airport brings in travelers. Durham Bulls Athletic Park, the Durham Performing Arts Center, Cameron Indoor Stadium, and the Full Frame Documentary Film Festival draw big crowds, while Duke and North Carolina Central University help you reach students with targeted outdoor advertising.
Billboard advertising in Durham is an effective way to promote your business and build brand awareness. Pricing is driven mostly by location and visibility, so billboards near high-traffic roads like I-40, I-85, and the Durham Freeway cost more than boards on quieter streets. Also consider your target audience, the type of billboard (static bulletin or digital billboard), size, and design.
Ad creative for a billboard typically costs hundreds to thousands of dollars to produce on its own. At BillboardsIn, design, printing, shipping, and installation are included in your total price, which depends on the size of the billboard. Once you find your ad space, our ad design pros and templates make artwork easy.
BillboardsIn offers static and digital billboards in Durham in a variety of sizes. An average billboard in Durham generates about 319,000 impressions every week at an average cost per thousand impressions (CPM) of just $2.29, and prices range from about $600 to more than $34,000 per month. To get started, browse our available inventory using the interactive tool on our website, upload your design, and you're ready to go. Most new placements are up and running within about 2 weeks of purchase.
Location. Consider traffic volume, visibility, and who drives by. I-40 reaches RTP commuters, I-85 reaches drivers headed toward Greensboro and Virginia, and the Durham Freeway reaches Downtown and Duke traffic.
Consider your target audience. Durham has a large healthcare and research workforce, Duke and NCCU students, and a strong local food and arts scene, so tailor your message to the group you want to reach.
Keep your messaging clear and concise. Use about seven words or fewer, a bold visual that reads from a distance, and one clear call to action.
Here are a few special offers on billboard ads and other outdoor advertising in Durham, North Carolina.
To see pricing and shop all the billboards in Durham, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Durham starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Durham starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Durham starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Durham starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard in Durham cost?
The cost of a billboard in Durham depends on the type of billboard, size, location, and visibility. Prices range from about $600 to more than $34,000 per month, and the average billboard in Durham costs about $2,900 per month. At BillboardsIn, design, printing, and installation are included in your price.
What billboard locations are available in Durham?
We have static and digital billboards throughout Durham, including locations along I-40, I-85, the Durham Freeway, and other busy corridors. Browse our inventory using the interactive tool on our website to see current availability and pricing.
What are the best billboard locations in Durham?
It depends on your audience and goals. For maximum reach, highway boards on I-40 and I-85 are hard to beat. Downtown and the American Tobacco Campus reach diners and Bulls fans, and boards near Duke and NCCU reach students and hospital staff.
How long can I run a billboard in Durham?
Billboard campaigns in Durham can run anywhere from one week to more than a year. Digital billboards have a one-week minimum, and bulletin (static) billboards have a one-month minimum.
Can I rent a billboard for just one day in Durham?
No. The shortest campaign available is one week on a digital billboard. Bulletin billboards have a one-month minimum run time.
How long does it take to get a billboard up in Durham?
Most new billboard placements in Durham are up and running within about 2 weeks of purchase, and digital billboards can often launch even sooner. Exact timing depends on the location, size, and type of billboard.
How do I buy a billboard in Durham?
Browse available Durham billboards using the interactive tool on our website, compare pricing and impressions, and choose the boards that fit your budget. Then upload your artwork or work with our ad design pros, and we handle printing and installation.
What types of billboards are available in Durham?
Durham offers both bulletin (static) billboards and digital billboards. Bulletins provide long-term visibility on major highways, while digital billboards rotate ads and allow shorter campaigns and faster creative changes.
How do I get a digital billboard in Durham?
Browse our Durham inventory for digital billboards, pick your locations and dates, and submit your creative. Digital campaigns can start with as little as one week.
How do I get outdoor advertising in Durham?
BillboardsIn offers a wide range of outdoor advertising in Durham, from highway bulletins to digital billboards. Browse our full inventory using the interactive tool on our website to compare locations, pricing, and reach.
Do I need an advertising agency to buy a billboard in Durham?
No. With BillboardsIn, you can find, price, and book Durham billboards yourself, with no agency required. Our team is available if you want help choosing locations or designing your ad.
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"I wanted to promote my company through the use of out-of-home advertising in high traffic areas in Chicago, and BillboardsIn.com made the process of finding the best advertisement so easy. When it was time for another advertising campaign, I knew BillboardsIn.com would help me find a competitive advertising quote."
- Mike Davis
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