Albany is the capital of New York, with about 99,000 residents at the center of a Capital Region metro of nearly 900,000 people along the Hudson River. State government at the Empire State Plaza, Albany Medical Center, the University at Albany and Albany Law School are the city's biggest traffic drivers, and MVP Arena, the Port of Albany and Albany International Airport nearby add to the mix.
Billboards here reach drivers on I-90, which runs through the city, I-87 (the Adirondack Northway and the Thruway) and I-787 along the riverfront, along with US-9, US-20 (Western Avenue), NY-5 (Central Avenue) and NY-85 (the Crosstown Arterial), plus busy roads such as Washington Avenue, Delaware Avenue, Madison Avenue and Pearl Street. Strong placements include the I-90 and I-87 interchange near the airport and Wolf Road, I-787 into downtown and the Empire State Plaza, Central Avenue's commercial corridor and Washington Avenue near the UAlbany campus.


Billboard advertising in Albany is an effective way to build brand awareness across Albany and the Capital Region. Prices on BillboardsIn range from about $600 to more than $9,000 per month. The average listing is about $6,107 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
A typical billboard in Albany delivers about 505,000 impressions per week, at an average cost per thousand impressions (CPM) of about $3.01. Browse available static and digital inventory on our interactive map, pick your location, upload your design and check out. Most new placements go live within about 2 weeks of purchase, and digital billboards can often launch sooner.
Location. Use I-90 and I-87 for Capital Region commuters and through traffic, I-787 for drivers heading into downtown and the state offices, and Central Avenue and Western Avenue for local shoppers.
Audience. Albany has a large state government, healthcare and university workforce, plus college students and legislative and business visitors. Healthcare, legal, education, financial services and restaurants do well here.
Message. Keep it to about seven words with one clear visual. Interstate traffic moves fast, so bold, simple designs read best.
Here are a few special offers on billboard ads and other outdoor advertising in Albany, New York.
To see pricing and shop all the billboards in Albany, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.

Build a custom Digital Billboard Truck ad campaign in Albany starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.

Build a custom Digital Billboards ad campaign in Albany starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Albany starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!

Build a custom Direct Mail Ads ad campaign in Albany starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Albany?
Billboard prices in Albany range from about $600 to more than $9,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Albany?
Inventory includes boards along I-90, I-87 and I-787, plus Central Avenue, Western Avenue, Washington Avenue and the Crosstown Arterial. Browse current availability on our interactive map.
Where are the best places for a billboard in Albany?
High-traffic, high-visibility spots perform best: the I-90 and I-87 interchange, I-787 into downtown, and Central Avenue through Albany and Colonie.
How long can I rent a billboard in Albany?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Albany?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Albany?
Most new placements are live within about 2 weeks of purchase. Digital billboards can often launch sooner because there is nothing to print or install.
How do I buy a billboard in Albany?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
What types of billboards are available in Albany?
You can choose static bulletins and posters or digital billboards, from large interstate bulletins on I-90 and I-87 to smaller boards on local commercial streets.
Can I buy a digital billboard in Albany?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Albany?
BillboardsIn offers static and digital outdoor advertising across Albany and the Capital Region. Browse the full inventory and book online with our interactive tool.
Do I need an advertising agency to buy a billboard in Albany?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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