Troy, a city of about 51,000 people on the east bank of the Hudson River, is the seat of Rensselaer County, about 10 miles northeast of Albany. Nicknamed the Collar City for its history of making detachable shirt collars, it is also known as the home of Uncle Sam, and its well-preserved 19th-century downtown is a favorite film location.
Rensselaer Polytechnic Institute, Russell Sage College and Hudson Valley Community College bring thousands of students, and the Troy Savings Bank Music Hall and the waterfront farmers market draw visitors. NY-7 (Hoosick Street) and US-4 carry heavy traffic and I-787 is just across the river, so billboards reach students, Capital Region commuters and local shoppers.
Billboard advertising in Troy is an effective way to build brand awareness across Troy and New York's Capital Region. Prices on BillboardsIn range from about $600 to more than $18,000 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
The busiest corridors for static and digital billboards in Troy include NY-7 (Hoosick Street), US-4, NY-2 (Congress Street), NY-378, River Street, 4th Street and the nearby I-787. Browse available inventory on our interactive map, pick your location, upload your design and check out.
Location: Boards on Hoosick Street (NY-7) reach the most drivers, while Congress Street and US-4 reach commuters and students near RPI and Hudson Valley Community College.
Audience: Troy mixes college students, young professionals and established families, so education, apartments, dining, healthcare and local services messages fit well. Plan around the academic year.
Message: Keep it to about 7 words with one clear call to action so drivers can read it at a glance.
Here are a few special offers on billboard ads and other outdoor advertising in Troy, New York.
To see pricing and shop all the billboards in Troy, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Troy starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Troy starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Troy starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Troy starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Troy?
Billboard prices in Troy range from about $600 to more than $18,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Troy?
Inventory in Troy includes static and digital boards along NY-7 (Hoosick Street) and US-4, plus local roads like Congress Street, NY-378, River Street and 4th Street, with I-787 nearby.
Where are the best places for a billboard in Troy?
High-traffic spots include Hoosick Street through the main commercial corridor, the Collar City Bridge approach, and US-4 near Hudson Valley Community College. The best choice depends on your audience and budget.
How long can I rent a billboard in Troy?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Troy?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Troy?
Static billboards usually go live within about 4 weeks of purchase, allowing time for printing and installation. Digital billboards can often launch in about 2 weeks.
How do I buy a billboard in Troy?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
How do I choose the right billboard in Troy?
Compare location, price and estimated impressions, then use CPM (cost per 1,000 impressions) to compare value across your options. Our team can also help you plan your campaign.
What types of billboards are available in Troy?
You can choose static bulletins and posters or digital billboards, from larger boards on Hoosick Street and US-4 to smaller boards on local commercial streets.
Can I buy a digital billboard in Troy?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Troy?
BillboardsIn offers static and digital outdoor advertising across Troy and New York's Capital Region. Browse the full inventory and book online with our interactive tool. There are no hidden fees, and production and installation are handled for you.
Do I need an advertising agency to buy a billboard in Troy?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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- Mike Davis
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