Browse every billboard in Gaylord, Michigan
Reach northern Michigan travelers on Interstate 75 with a billboard in Gaylord, Michigan (ZIP 49735). Compare available faces, check pricing and book online without an agency. Billboards in 49735 typically run $600–$3,758 per location per month, depending on size, format (static or digital), and traffic.
Why advertise on billboards in Gaylord, MI 49735
Gaylord is the county seat of Otsego County, on Interstate 75 about 60 miles south of Mackinaw City. M-32 crosses the interstate here, and Old US 27 runs north-south through town. The area is known for golf, skiing, snowmobiling and its Alpine Village downtown, and it serves as a shopping and medical hub for northern Lower Michigan.
High-traffic billboard locations in 49735
I-75, the main route to the Mackinac Bridge
M-32, the main east-west route through Gaylord
Old US 27
Marlette Road area
Who you'll reach: 49735 demographics
Population: about 20,773 residents
Households: 9,168, averaging 2.23 people per household
Median household income: $70,819 (average $89,665)
Median home value: $227,200
Median age: 44.2 years
Population mix: 92.8% White, 2% Hispanic or Latino
Adults 25+ with a bachelor's degree or higher: 28.3%
Average commute to work: 19.5 minutes
Source: U.S. Census Bureau, American Community Survey 2020–2024 5-Year Estimates (ZCTA5 49735). Race categories other than Hispanic or Latino are non-Hispanic.
Businesses that do well with Gaylord billboards
Resorts, restaurants, outdoor recreation, healthcare, auto dealers and real estate are good fits for this travel-heavy northern market.
How to buy a billboard in 49735
Browse available billboards on the map.
Compare prices, sizes, and traffic counts.
Check availability and book online.
How much does a billboard cost in Gaylord, MI?
Most 49735 placements cost $600–$3,758 per month. I-75 boards near the M-32 exit are priced highest, with Old US 27 placements lower.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |

Nearby landmarks: Treetops Resort, Otsego Lake State Park, Pigeon River Country State Forest, downtown Gaylord Alpine Village.
Major roads: I-75, M-32, Old US 27.

Gathering Your Options!
Sit tight, this may take a minute.