Traverse City, a city of about 15,700 people, is the seat of Grand Traverse County and the largest city in northern Lower Michigan, at the head of Grand Traverse Bay. Known as the Cherry Capital of the World, it hosts the National Cherry Festival every July.
Tourism drives the local economy, with visitors coming for the beaches, wineries on the Old Mission and Leelanau peninsulas, and Sleeping Bear Dunes National Lakeshore. Munson Medical Center and Northwestern Michigan College are major draws, and US-31, M-37 and M-72 carry most regional traffic, so billboards reach residents and summer tourists.
Billboard advertising in Traverse City is an effective way to build brand awareness across Traverse City and the Grand Traverse region. Prices on BillboardsIn range from about $600 to more than $11,000 per month. The average listing is about $1,105 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
A typical billboard in Traverse City delivers about 111,808 impressions per week, at an average cost per thousand impressions (CPM) of about $2. Browse available static and digital inventory on our interactive map, pick your location, upload your design and check out. Most new placements go live within about 2 weeks of purchase, and digital billboards can often launch sooner.
Location: Boards on US-31 and M-72 near the Grand Traverse Mall reach the most drivers, while Front Street reaches downtown visitors.
Audience: Traverse City mixes healthcare workers, retirees, students and summer tourists, so dining, lodging, wineries, real estate and healthcare messages fit well.
Message: Keep it to about 7 words with one clear call to action so drivers can read it at a glance.
Here are a few special offers on billboard ads and other outdoor advertising in Traverse City, Michigan.
To see pricing and shop all the billboards in Traverse City, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Traverse City starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Traverse City starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Traverse City starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Traverse City starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Traverse City?
Billboard prices in Traverse City range from about $600 to more than $11,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Traverse City?
Inventory in Traverse City includes static and digital boards along US-31 and M-72, plus local roads like M-37, Garfield Avenue and Front Street.
Where are the best places for a billboard in Traverse City?
High-traffic spots include US-31 along the bay, the US-31 and M-72 corridor near the Grand Traverse Mall, and Garfield Avenue through the commercial district.
How long can I rent a billboard in Traverse City?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Traverse City?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Traverse City?
Most new placements are live within about 2 weeks of purchase. Digital billboards can often launch sooner because there is nothing to print or install.
How do I buy a billboard in Traverse City?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
What types of billboards are available in Traverse City?
You can choose static bulletins and posters or digital billboards, from large bulletins on US-31 and M-72 to smaller boards on local commercial streets.
Can I buy a digital billboard in Traverse City?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Traverse City?
BillboardsIn offers static and digital outdoor advertising across Traverse City and the Grand Traverse region. Browse the full inventory and book online with our interactive tool.
Do I need an advertising agency to buy a billboard in Traverse City?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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- Mike Davis
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