Santa Barbara, the "American Riviera," has about 88,000 residents on California's Central Coast, about 95 miles northwest of Los Angeles. State Street, Stearns Wharf, the Funk Zone, Old Mission Santa Barbara and the beaches draw millions of visitors a year, and Cottage Hospital, Santa Barbara City College and nearby UC Santa Barbara in Goleta anchor the local economy.
Santa Barbara has some of the strictest sign rules in California and very few billboards inside the city, so most inventory in the area sits along US-101 and in nearby communities. Other key routes include SR-154 (San Marcos Pass) toward the Santa Ynez Valley, SR-225 (Cliff Drive) and busy roads such as State Street, Milpas Street, Hollister Avenue, Cabrillo Boulevard and Las Positas Road. High-value areas include US-101 between Santa Barbara, Goleta and Carpinteria, the SR-154 junction and routes toward Santa Barbara Airport and UCSB.
Billboard advertising in Santa Barbara is an effective way to build brand awareness across Santa Barbara and the South Coast. Prices on BillboardsIn range from about $600 to more than $12,000 per month. The average listing is about $1,370 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
A typical billboard in Santa Barbara delivers about 150,000 impressions per week, at an average cost per thousand impressions (CPM) of about $2.29. Browse available static and digital inventory on our interactive map, pick your location, upload your design and check out. Most new placements go live within about 2 weeks of purchase, and digital billboards can often launch sooner.
Location. Use US-101 for South Coast commuters and LA–Central Coast travelers, SR-154 for Santa Ynez Valley wine-country traffic, and look at nearby Goleta and Carpinteria for additional inventory.
Audience. Santa Barbara has an affluent, highly educated audience of professionals, retirees, college students and tourists. Hospitality, real estate, healthcare, wine and dining, and premium brands do well here.
Message. Keep it to about seven words with one clear visual. US-101 traffic moves fast, so bold, simple designs read best.
Here are a few special offers on billboard ads and other outdoor advertising in Santa Barbara, California.
To see pricing and shop all the billboards in Santa Barbara, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Santa Barbara starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Santa Barbara starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Santa Barbara starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Santa Barbara starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Santa Barbara?
Billboard prices in Santa Barbara range from about $600 to more than $12,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Santa Barbara?
Inventory is very limited inside the city and sits mostly along US-101 and in nearby Goleta and Carpinteria. Browse current availability on our interactive map.
Where are the best places for a billboard in Santa Barbara?
High-traffic, high-visibility spots perform best along US-101 between Goleta and Carpinteria and near the SR-154 junction.
How long can I rent a billboard in Santa Barbara?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Santa Barbara?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Santa Barbara?
Most new placements are live within about 2 weeks of purchase. Digital billboards can often launch sooner because there is nothing to print or install.
How do I buy a billboard in Santa Barbara?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
What types of billboards are available in Santa Barbara?
You can choose static bulletins and posters or digital billboards where available, mostly along US-101 outside the city's core.
Can I buy a digital billboard in Santa Barbara?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Santa Barbara?
BillboardsIn offers static and digital outdoor advertising across Santa Barbara and the South Coast. Browse the full inventory and book online with our interactive tool.
Do I need an advertising agency to buy a billboard in Santa Barbara?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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"I wanted to promote my company through the use of out-of-home advertising in high traffic areas in Chicago, and BillboardsIn.com made the process of finding the best advertisement so easy. When it was time for another advertising campaign, I knew BillboardsIn.com would help me find a competitive advertising quote."
- Mike Davis
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