Santa Maria is the largest city in Santa Barbara County, with about 110,000 residents in the Santa Maria Valley on California's Central Coast. It is a major agriculture center, known for strawberries, vineyards and Santa Maria-style barbecue, and Vandenberg Space Force Base, Allan Hancock College, Marian Regional Medical Center and the Elks Rodeo bring steady traffic year-round.
Billboards here reach drivers on US-101, the main route between Los Angeles and San Francisco along the Central Coast, along with SR-135 (Broadway) and SR-166 (Main Street) toward the Cuyama Valley, plus busy roads such as Betteravia Road, Stowell Road, Bradley Road, Santa Maria Way, Blosser Road and McCoy Lane. High-traffic areas include US-101 near the Betteravia Road and Main Street interchanges, Broadway through the center of the city, Betteravia Road's retail corridor, and routes near Allan Hancock College and the Santa Maria Public Airport.
Billboard advertising in Santa Maria is an effective way to build brand awareness across Santa Maria and the Santa Maria Valley. Prices on BillboardsIn range from about $600 to more than $12,000 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
Busy corridors for static and digital billboards in Santa Maria include US-101, Broadway (SR-135), Main Street (SR-166) and Betteravia Road. Browse available inventory on our interactive map, pick your location, upload your design and check out. Comparing cost per thousand impressions (CPM) across options helps you get the most reach for your budget.
Location. Use US-101 for Central Coast travelers and commuters, Broadway and Main Street for local traffic, and Betteravia Road for shoppers.
Audience. Santa Maria has a large, young Hispanic population, a big agriculture workforce and military and aerospace workers tied to Vandenberg. Bilingual creative, healthcare, auto, legal and restaurants do well here.
Message. Keep it to about seven words with one clear visual. US-101 traffic moves fast, so bold, simple designs read best.
Here are a few special offers on billboard ads and other outdoor advertising in Santa Maria, California.
To see pricing and shop all the billboards in Santa Maria, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Santa Maria starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Santa Maria starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Santa Maria starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Santa Maria starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Santa Maria?
Billboard prices in Santa Maria range from about $600 to more than $12,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Santa Maria?
Inventory includes boards along US-101, SR-135 (Broadway) and SR-166 (Main Street), plus Betteravia Road, Stowell Road and Santa Maria Way. Browse current availability on our interactive map.
Where are the best places for a billboard in Santa Maria?
High-traffic, high-visibility spots perform best: US-101 near Betteravia Road and Main Street, Broadway through central Santa Maria, and Betteravia Road near US-101.
How long can I rent a billboard in Santa Maria?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Santa Maria?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Santa Maria?
Static billboards usually go live within about 4 weeks of purchase, allowing time for printing and installation. Digital billboards can often launch in about 2 weeks.
How do I buy a billboard in Santa Maria?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
How do I choose the right billboard in Santa Maria?
Compare location, price and estimated impressions, then use CPM (cost per 1,000 impressions) to compare value across your options. Our team can also help you plan your campaign.
What types of billboards are available in Santa Maria?
You can choose static bulletins and posters or digital billboards, from large highway bulletins on US-101 to smaller boards on local commercial streets.
Can I buy a digital billboard in Santa Maria?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Santa Maria?
BillboardsIn offers static and digital outdoor advertising across Santa Maria and the Santa Maria Valley. Browse the full inventory and book online with our interactive tool. There are no hidden fees, and production and installation are handled for you.
Do I need an advertising agency to buy a billboard in Santa Maria?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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"I wanted to promote my company through the use of out-of-home advertising in high traffic areas in Chicago, and BillboardsIn.com made the process of finding the best advertisement so easy. When it was time for another advertising campaign, I knew BillboardsIn.com would help me find a competitive advertising quote."
- Mike Davis
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