Mobile Billboard Trucks

January 14, 2019 › Published By

Mobile billboard trucks have posters mounted aerodynamically to the vehicle They target consumers where they work, shop and spend time They drive purposefully planned routes to reach the desired consumer Mobility allows advertisers to strategically place their ads when and where it matters most No other media format can offer the moveability of a custom route to consumers based on geography and demography With the different types of mobile billboard trucks, you have the option to add a consumer interaction into your marketing campaign These trucks can be used to distribute samples or special deals Now let’s…

The Cost of Billboards

January 7, 2019 › Published By

With so many factors influencing the cost of billboards, there is not one set price The cost of billboards varies depending on the location, size, and visibility of the advertisement To find the right billboard for your outdoor advertising campaign, you must look at billboards targeting your desired market and then start to compare prices With so much to consider when looking for the perfect billboard, it can be hard to know what is a good price for each billboard Today, we are going to take a closer look at the factors that affect the cost of billboards!

Top 10 Blog Posts of 2018

December 19, 2018 › Published By

As 2018 draws to a close, it’s time to glance backward and celebrate all we’ve done This year, we’ve spent a lot of time going over the basics of outdoor advertising We’ve had a blast covering many of these subjects over the last twelve months, as well as answering frequently asked industry questions

Presented below, we’ve assembled a list of our top 10 most popular blog posts of 2018 These are the posts that had the highest number of views Topics range from examples of interesting OOH to breaking down more complicated concepts into understandable pieces Check out the list below…

Our Top Five Holiday Billboards

December 17, 2018 › Published By

With the holiday season well underway, companies have already unveiled their holiday campaigns Holiday advertisements are everywhere you look this season Take a look at our top 5 holiday billboards to get in the OOH Holiday spirit

 

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Are Billboards Effective Advertising?

December 10, 2018 › Published By

Today we are going to answer a question many people have been asking, are billboards effective advertising? The answer is yes! Billboards are a great way to expand your marketing campaign Americans spend an average of 20 hours in their cars a week, all the while absorbing roadside billboards They are visible 24/7 and cannot be turned off or skipped like other media formats A billboard advertising campaign has a nice return on investment (ROI), increases brand awareness and drives sales

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Where Can Billboards Be Placed?

December 3, 2018 › Published By

Today we are going to answer the question, where can billboards be placed? As you drive, you see billboards everywhere so you may be wondering where can’t you put a billboard The maximum allowable number of billboards under the Highway Beautification Act of 1965 is 21 structures per mile on Interstate highways, 36 structures per mile on rural primary highways, 106 per mile on urban primary highways There are more than 10 million nationwide!

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Who Prints Billboards?

November 26, 2018 › Published By

As you drive or walk past giant advertisements, you are probably wondering, who prints billboards? How do these huge posters get printed and put up overnight? Printing is a key part of billboard production Billboard images need to be vibrant and clear Getting the perfect billboard comes down to the printing process Today, we are going to take a look at who prints billboards and how they are printed!

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Black Friday Outdoor Advertising

November 20, 2018 › Published By

Millions of people are venturing out for Black Friday this year! Businesses are busy preparing for the biggest day in retail With so many people anticipating Black Friday and Cyber Monday deals, it is the perfect time to boost your outdoor advertisements These ads will be one of the last messages the consumer sees while heading to the mall With an estimated 69% of purchase decisions made outside the home, outdoor ads are the perfect opportunity to reach holiday travelers Billboards advertising deals will catch consumers attention and drive them to make a purchase before…

Who Designs Billboards?

November 12, 2018 › Published By

On your daily commute, you see different outdoor advertisements and may start to wonder who designs these billboards? The face behind a billboard is usually a creative designer with a background in graphic design These designers have a lot riding on them to create a captivating and profitable billboard design  Now, what does the design process look like? When tasked with creating a billboard, a designer has limitless possibilities! This may seem daunting, but designers have some key steps to make an eye-catching billboard Using the basic guideline below, anyone can design the perfect billboard advertisement!

Are Billboards Profitable?

November 5, 2018 › Published By

While planning your marketing campaign, you may be asking yourself, are billboards profitable? Billboards are profitable and they are a powerful out-of-home (OOH) advertising tool! According to the OAAA, radio, print, and digital display advertising receive a greater share of campaign dollars in the average media mix, but OOH produces a higher return on investment For every $1 spent, approximately $280 in sales result, compared to only $241 for print and $243 for TV So how exactly do you measure the effectiveness of your billboard? Today we will discuss a…