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The Movie Industry & Billboards

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Billboards are an incredible method for promoting the release of movies Oftentimes, it’s not just a form of advertisement—the movie industry pushes billboards to be an art form in many cases

To highlight this very notion, let’s explore some of the legendary billboard campaigns Every billboard has a theme that’s unique to the style and tone of the movie It’s the perfect way to generate hype 

While many agree that Godzilla (1998) was a bad movie, it definitely had a brilliant marketing campaign See below some of their brilliant utilizations of…

How Billboards Are Put Up

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When driving past billboard advertisements, their massive scale may give the impression that they require a vast amount of time and work in order to produce However, the process has become incredibly streamlined over the years 

Some advertisements come in the form of wall murals that are painted directly onto plywood, or brick walls in urban areas More commonly, however, most use lithographic prints on vinyl tarp sheets, which is what we’ll explore first

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Client Spotlight: Sheldon Jevon Beard Care

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Seven years ago, Sheldon Whiteside was shaving his beard to look younger; now, he rocks a full and healthy beard and owns Sheldon Jevon Beard Care, making and selling superlative beard oil

While in barber school, one of Whiteside’s classmates was cutting his hair and pointed out that he was always shaving off his beard before a cut Whiteside explained why he was doing it—so he would look younger—and his classmate suggested that he let it grow out So he did 

After a few years of growing out his beard, Whiteside noticed…

Fan-Sponsored K-Pop Billboards

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Billboard advertising continues to be one of the most prominent forms of advertising globally, with advertisers ranging from parents wanting to wish their children a happy birthday, to major brands like Apple advertising new products, and everything in between 

Recently, even K-pop fans worldwide have been dipping their toes into billboard advertising, on behalf of their favorite artists

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When Were Billboards Invented?

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The billboard industry spans nearly two centuries, and many factors have contributed to the evolution of this sprawling advertising medium

From the sandy roads of ancient Egypt to the bustling lanes of 15th century London, the billboard industry can trace its origins across distant lands and time Let us focus in on a specific point in history that really lead to the fruition of billboard advertising 

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How and Why Billboards Work

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Billboards have been a staple of the advertising world for quite some time, so why and how do they work so effectively?

Billboards are one of the oldest and strongest ways to advertise products, services, and messaging They are considered a form of out-of-home media, which is any type of advertising that is experienced outside of a person’s home, like bus stop ads and airport kiosks 

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How Billboards Are Made

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The billboard posting and design process is fairly extensive, and the evolution of this process is quite fascinating

The process of making—or posting— a billboard ad begins with the buyer The leading question of any outdoor advertising project is, “What is the buyer’s vision?” After spending a couple hundred or even thousands of dollars on billboard space, it’s important that the buyer is able to bring their ideal advertisement to life 

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States Where Billboards are Banned

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Believe it or not, billboards are actually banned in some states But why? 

Vermont, Alaska, Hawaii, and Maine all prohibit billboards within their borders These laws were enacted not too long ago; in fact, they came about in the latter part of the 20th century when billboards hit their apex, for better or worse Before the rise of the Internet and social media in the past 20 years, advertisers had fewer venues to promote their products and messages There was only print, television, and perhaps most importantly, billboards that offered opportunities for advertisement 

Can you Recycle Billboards?

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Not only can billboards be recycled, but they can also contribute to the health of the environment!

With the mass amount of billboards located across North America, it’s fortunate that they’re capable of being an eco-friendly way of advertising Traditional billboards can be recycled into moving palettes, backpacks, tote bags, and even surfboard bags In 2019, Lamar Advertising Company announced that it would be repurposing 2 million pounds of PVC (polyvinyl chloride) and 3 million pounds of PE (polyethylene) materials that billboards are made of 

Can you Buy Billboards?

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When driving by a billboard in your local community, you may find yourself asking, “Can I buy a billboard near me?” The answer is yes!

The next billboard you drive past can easily be yours Billboard advertising is not exclusive to big corporations like PepsiCo and Apple No matter what message you want to convey, there’s a billboard out there that is perfect for you 

It used to be that buying a billboard posed quite a challenge as it required researching the right vendors for your area and comparing…