Birmingham, the "Magic City," is home to about 195,000 residents and anchors Alabama's largest metro area, with more than 1.1 million people. It is the state's banking and medical center, home to Regions Financial and the University of Alabama at Birmingham, whose academic medical center is the largest employer in Alabama.
Billboards here reach heavy traffic where I-20, I-59 and I-65 meet, plus I-459, I-22, US-280, US-31 (Montgomery Highway) and the Red Mountain Expressway, along with busy local roads such as 20th Street, 3rd Avenue North, University Boulevard and Lakeshore Parkway. Strong placements include downtown near the BJCC and Legacy Arena, Protective Stadium, Regions Field and Railroad Park, the UAB campus and medical district, the US-280 corridor and The Summit, Five Points South, Avondale, Lakeview and the Civil Rights District, plus routes near Vulcan Park, Sloss Furnaces, the Birmingham Museum of Art and Birmingham-Shuttlesworth International Airport.
Billboard advertising in Birmingham is an effective way to build brand awareness across Birmingham and Central Alabama. Prices on BillboardsIn range from about $600 to more than $23,000 per month, and the average billboard in Birmingham costs about $2,100 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
Billboards across Birmingham deliver about 845 million total impressions per week, at an average cost per thousand impressions (CPM) of about $0.93. Some of the busiest locations are along US-280, I-65 and Montgomery Highway, 20th Street North downtown, and near The Summit and Five Points South. Browse available static and digital inventory on our interactive map, pick your location, upload your design and check out.
Location. Use I-65 and I-20/59 for regional reach, US-280 for affluent over-the-mountain commuters, and 20th Street and University Boulevard for downtown and UAB.
Timing. Plan around UAB and college football season, the Magic City Classic in October, and holiday shopping along US-280 near The Summit.
Message. Keep it to about seven words with one clear visual. Most drivers see a billboard for only a few seconds.
Here are a few special offers on billboard ads and other outdoor advertising in Birmingham, Alabama.
To see pricing and shop all the billboards in Birmingham, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Birmingham starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Birmingham starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Birmingham starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Birmingham starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Birmingham?
Billboard prices in Birmingham range from about $600 to more than $23,000 per month, and the average billboard in Birmingham costs about $2,100 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Birmingham?
Inventory includes boards along I-20, I-59, I-65, I-459, US-280 and Montgomery Highway, plus 20th Street and University Boulevard, including spots near The Summit, Five Points South and Avondale. Browse current availability on our interactive map.
Where are the best places for a billboard in Birmingham?
High-traffic, high-visibility spots perform best: US-280 near The Summit, I-65 through downtown and the south side, the I-20/59 and I-65 interchange, Montgomery Highway, and 20th Street North.
How long can I rent a billboard in Birmingham?
Campaigns run from one week to more than a year. Static billboards usually have a minimum run of four weeks, and digital billboards a minimum of one week.
Can I rent a billboard for just one day in Birmingham?
No. The shortest option is one week on a digital billboard. Static billboards run for at least four weeks.
How long does it take to set up a billboard in Birmingham?
Plan on about 4 weeks of lead time for a static billboard, which needs printing and installation, and about 2 weeks for a digital billboard.
How do I buy a billboard in Birmingham?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
What types of billboards are available in Birmingham?
You can choose static bulletins and posters or digital billboards, from large interstate bulletins on I-65 and I-20/59 to smaller boards on local commercial streets.
Can I buy a digital billboard in Birmingham?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Birmingham?
BillboardsIn offers static and digital outdoor advertising across Birmingham and Central Alabama. Browse the full inventory and book online with our interactive tool.
Do I need an advertising agency to buy a billboard in Birmingham?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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- Mike Davis
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