Tuscaloosa, the "Druid City," has about 111,000 residents on the Black Warrior River in West Alabama, about 60 miles southwest of Birmingham. It is home to the University of Alabama and its nearly 40,000 students, and Crimson Tide game days at Bryant-Denny Stadium bring more than 100,000 fans to town. DCH Regional Medical Center, Stillman College, Shelton State and the nearby Mercedes-Benz U.S. International plant add steady traffic all year.
Billboards here reach drivers on I-20/59, the main route between Birmingham and Mississippi, and I-359 into downtown, along with US-82 (McFarland Boulevard), US-11 and US-43, plus busy roads such as Skyland Boulevard, University Boulevard, 15th Street, Jack Warner Parkway and Lurleen Wallace Boulevard. High-traffic areas include McFarland Boulevard's retail corridor, I-20/59 near the McFarland Boulevard interchange, I-359 into downtown, and routes near the UA campus and Bryant-Denny Stadium.
Billboard advertising in Tuscaloosa is an effective way to build brand awareness across Tuscaloosa and West Alabama. Prices on BillboardsIn range from about $600 to more than $23,000 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
Busy corridors for static and digital billboards in Tuscaloosa include I-20/59, I-359, McFarland Boulevard and University Boulevard. Browse available inventory on our interactive map, pick your location, upload your design and check out. Comparing cost per thousand impressions (CPM) across options helps you get the most reach for your budget.
Location. Use I-20/59 for Birmingham commuters and game-day traffic, McFarland Boulevard for shoppers, and University Boulevard and 15th Street for students near campus.
Audience. Tuscaloosa skews young, with a huge student population plus university, healthcare and auto manufacturing workers. Restaurants, apartments, entertainment, auto and healthcare do well here.
Message. Keep it to about seven words with one clear visual. Interstate traffic moves fast, so bold, simple designs read best.
Here are a few special offers on billboard ads and other outdoor advertising in Tuscaloosa, Alabama.
To see pricing and shop all the billboards in Tuscaloosa, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Tuscaloosa starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Tuscaloosa starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Tuscaloosa starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Tuscaloosa starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Tuscaloosa?
Billboard prices in Tuscaloosa range from about $600 to more than $23,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Tuscaloosa?
Inventory includes boards along I-20/59, I-359 and US-82 (McFarland Boulevard), plus US-11, US-43, Skyland Boulevard and University Boulevard. Browse current availability on our interactive map.
Where are the best places for a billboard in Tuscaloosa?
High-traffic, high-visibility spots perform best: McFarland Boulevard near I-20/59, I-359 into downtown, and University Boulevard near the UA campus.
How long can I rent a billboard in Tuscaloosa?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Tuscaloosa?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Tuscaloosa?
Static billboards usually go live within about 4 weeks of purchase, allowing time for printing and installation. Digital billboards can often launch in about 2 weeks.
How do I buy a billboard in Tuscaloosa?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
How do I choose the right billboard in Tuscaloosa?
Compare location, price and estimated impressions, then use CPM (cost per 1,000 impressions) to compare value across your options. Our team can also help you plan your campaign.
What types of billboards are available in Tuscaloosa?
You can choose static bulletins and posters or digital billboards, from large highway bulletins on I-20/59 and US-82 to smaller boards on local commercial streets.
Can I buy a digital billboard in Tuscaloosa?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Tuscaloosa?
BillboardsIn offers static and digital outdoor advertising across Tuscaloosa and West Alabama. Browse the full inventory and book online with our interactive tool. There are no hidden fees, and production and installation are handled for you.
Do I need an advertising agency to buy a billboard in Tuscaloosa?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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- Mike Davis
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