Superior, a city of about 27,000 people at the western tip of Lake Superior, is the seat of Douglas County and forms the Twin Ports with Duluth, Minnesota, across the harbor. The Port of Duluth-Superior is the largest port on the Great Lakes by tonnage, and grain elevators, ore docks, rail yards and a refinery line the waterfront.
The University of Wisconsin-Superior and Wisconsin Indianhead Technical College serve students, and the SS Meteor museum and Richard I. Bong Veterans Historical Center draw visitors. US-2 and US-53 meet in Superior, with the Blatnik and Bong bridges carrying traffic to Duluth, so billboards reach Twin Ports commuters, port workers and Northwoods travelers.


Billboard advertising in Superior is an effective way to build brand awareness across Superior and the Twin Ports. Prices on BillboardsIn range from about $600 to more than $9,000 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
The busiest corridors for static and digital billboards in Superior include US-2 (Belknap Street), US-53, I-535 (Blatnik Bridge), WI-35 (Tower Avenue), East 2nd Street and the Bong Bridge approach. Browse available inventory on our interactive map, pick your location, upload your design and check out.
Location: Boards on US-2 and US-53 near the Blatnik and Bong bridges reach the most drivers, while Tower Avenue and Belknap Street reach local shoppers.
Audience: Superior mixes port, rail and refinery workers, students and Duluth commuters, so hiring, auto, healthcare, home services and dining messages fit well. Summer brings extra Northwoods and lake traffic.
Message: Keep it to about 7 words with one clear call to action so drivers can read it at a glance.
Here are a few special offers on billboard ads and other outdoor advertising in Superior, Wisconsin.
To see pricing and shop all the billboards in Superior, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.

Build a custom Digital Billboard Truck ad campaign in Superior starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.

Build a custom Digital Billboards ad campaign in Superior starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Superior starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!

Build a custom Direct Mail Ads ad campaign in Superior starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Superior?
Billboard prices in Superior range from about $600 to more than $9,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Superior?
Inventory in Superior includes static and digital boards along US-2 and US-53, plus I-535 and local roads like Tower Avenue, Belknap Street and East 2nd Street.
Where are the best places for a billboard in Superior?
High-traffic spots include US-2 and US-53 at the Blatnik Bridge approach, Belknap Street and Tower Avenue through the city, and the Bong Bridge approach from Duluth. The best choice depends on your audience and budget.
How long can I rent a billboard in Superior?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Superior?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Superior?
Static billboards usually go live within about 4 weeks of purchase, allowing time for printing and installation. Digital billboards can often launch in about 2 weeks.
How do I buy a billboard in Superior?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
How do I choose the right billboard in Superior?
Compare location, price and estimated impressions, then use CPM (cost per 1,000 impressions) to compare value across your options. Our team can also help you plan your campaign.
What types of billboards are available in Superior?
You can choose static bulletins and posters or digital billboards, from larger boards on US-2 and US-53 to smaller boards on local commercial streets.
Can I buy a digital billboard in Superior?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Superior?
BillboardsIn offers static and digital outdoor advertising across Superior and the Twin Ports. Browse the full inventory and book online with our interactive tool. There are no hidden fees, and production and installation are handled for you.
Do I need an advertising agency to buy a billboard in Superior?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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"I wanted to promote my company through the use of out-of-home advertising in high traffic areas in Chicago, and BillboardsIn.com made the process of finding the best advertisement so easy. When it was time for another advertising campaign, I knew BillboardsIn.com would help me find a competitive advertising quote."
- Mike Davis
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