Sheboygan, a city of about 50,000 people on Lake Michigan, is the seat of Sheboygan County, about 55 miles north of Milwaukee. Known as the Bratwurst Capital of the World and the Malibu of the Midwest for its Great Lakes surfing, it has a busy harbor, beaches and the John Michael Kohler Arts Center.
Manufacturing is a major employer, led by Kohler Co. in the neighboring village of Kohler, along with Bemis and nearby Johnsonville, and the area's championship golf courses draw visitors. I-43 runs along the west side of the city and WI-23 heads west toward Fond du Lac, so billboards reach plant workers, local families and lakeshore tourists.


Billboard advertising in Sheboygan is an effective way to build brand awareness across Sheboygan and Sheboygan County. Prices on BillboardsIn range from about $600 to more than $4,000 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
The busiest corridors for static and digital billboards in Sheboygan include I-43, WI-23, WI-28, WI-42, Taylor Drive, Kohler Memorial Drive and 14th Street. Browse available inventory on our interactive map, pick your location, upload your design and check out.
Location: Boards on I-43 near WI-23 and Kohler Memorial Drive reach the most drivers, while Taylor Drive and 14th Street reach local shoppers.
Audience: Sheboygan has a large manufacturing workforce plus families, retirees and summer visitors, so hiring, home services, healthcare, auto and tourism messages fit well.
Message: Keep it to about 7 words with one clear call to action so drivers can read it at a glance.
Here are a few special offers on billboard ads and other outdoor advertising in Sheboygan, Wisconsin.
To see pricing and shop all the billboards in Sheboygan, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.

Build a custom Digital Billboard Truck ad campaign in Sheboygan starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.

Build a custom Digital Billboards ad campaign in Sheboygan starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Sheboygan starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!

Build a custom Direct Mail Ads ad campaign in Sheboygan starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Sheboygan?
Billboard prices in Sheboygan range from about $600 to more than $4,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Sheboygan?
Inventory in Sheboygan includes static and digital boards along I-43 and WI-23, plus local roads like WI-28, WI-42, Taylor Drive, Kohler Memorial Drive and 14th Street.
Where are the best places for a billboard in Sheboygan?
High-traffic spots include I-43 at the WI-23 and Kohler Memorial Drive exits, Taylor Drive through the west-side retail corridor, and WI-23 toward Kohler and Sheboygan Falls. The best choice depends on your audience and budget.
How long can I rent a billboard in Sheboygan?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Sheboygan?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Sheboygan?
Static billboards usually go live within about 4 weeks of purchase, allowing time for printing and installation. Digital billboards can often launch in about 2 weeks.
How do I buy a billboard in Sheboygan?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
How do I choose the right billboard in Sheboygan?
Compare location, price and estimated impressions, then use CPM (cost per 1,000 impressions) to compare value across your options. Our team can also help you plan your campaign.
What types of billboards are available in Sheboygan?
You can choose static bulletins and posters or digital billboards, from large highway bulletins on I-43 and WI-23 to smaller boards on local commercial streets.
Can I buy a digital billboard in Sheboygan?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Sheboygan?
BillboardsIn offers static and digital outdoor advertising across Sheboygan and Sheboygan County. Browse the full inventory and book online with our interactive tool. There are no hidden fees, and production and installation are handled for you.
Do I need an advertising agency to buy a billboard in Sheboygan?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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- Mike Davis

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