Madison, the capital of Wisconsin, is home to about 280,000 residents and a fast-growing metro area of roughly 700,000 people on an isthmus between Lakes Mendota and Monona. State government, the University of Wisconsin-Madison, a booming healthcare and tech sector, and Badgers game days make billboard advertising in Madison a smart way to reach a young, educated audience. Capitol Square and State Street, Willy Street, the East Washington corridor, Hilldale, West Towne, East Towne, and suburbs like Middleton, Fitchburg, and Sun Prairie each offer a distinct audience for targeted campaigns.
Most of Madison's heavy traffic runs on a few key roads. Billboards on I-39/90/94, the Beltline (US-12/18), East Washington Avenue (US-151), and Stoughton Road (US-51) reach commuters and travelers heading to Milwaukee, Chicago, and the Wisconsin Dells, and boards near Dane County Regional Airport reach air travelers. Camp Randall Stadium, the Kohl Center, the Alliant Energy Center, and the Dane County Farmers' Market draw big crowds, while UW-Madison's tens of thousands of students add another audience for targeted outdoor advertising.
Billboard advertising in Madison is an effective way to promote your business and build brand awareness. Pricing is driven mostly by location and visibility, so billboards near high-traffic roads like the Beltline and the interstate cost more than boards on quieter streets. Also consider your target audience, the type of billboard (static bulletin or digital billboard), size, and design.
Ad creative for a billboard typically costs hundreds to thousands of dollars to produce on its own. At BillboardsIn, design, printing, shipping, and installation are included in your total price, which depends on the size of the billboard. Once you find your ad space, our ad design pros and templates make artwork easy.
BillboardsIn offers static and digital billboards in Madison in a variety of sizes. An average billboard in Madison generates about 196,000 impressions every week at an average cost per thousand impressions (CPM) of $5.91, and prices range from about $600 to more than $15,000 per month. To get started, browse our available inventory using the interactive tool on our website, upload your design, and you're ready to go. Most new placements are up and running within about 2 weeks of purchase.
Location. Consider traffic volume, visibility, and who drives by. The Beltline is Madison's busiest commuter route, I-39/90/94 reaches interstate travelers, and East Washington Avenue reaches drivers headed downtown.
Consider your target audience and timing. Badgers football Saturdays, the start of the UW school year, and summer festivals bring the biggest crowds, so plan your campaign around them.
Keep your messaging clear and concise. Use about seven words or fewer, a bold visual that reads from a distance, and one clear call to action.
Here are a few special offers on billboard ads and other outdoor advertising in Madison, Wisconsin.
To see pricing and shop all the billboards in Madison, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Madison starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Madison starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Madison starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Madison starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard in Madison cost?
The cost of a billboard in Madison depends on the type of billboard, size, location, and visibility. Prices range from about $600 to more than $15,000 per month, and the average billboard in Madison costs about $4,600 per month. At BillboardsIn, design, printing, and installation are included in your price.
What billboard locations are available in Madison?
We have static and digital billboards in the Madison area, including locations along the Beltline, I-39/90/94, and other busy corridors. Browse our inventory using the interactive tool on our website to see current availability and pricing.
What are the best billboard locations in Madison?
It depends on your audience and goals. For maximum reach, boards on the Beltline and the interstate are hard to beat. East Washington Avenue reaches drivers headed downtown, and locations near UW-Madison and Camp Randall reach students and game-day fans.
How long can I run a billboard in Madison?
Billboard campaigns in Madison can run anywhere from one week to more than a year. Digital billboards have a one-week minimum, and bulletin (static) billboards have a one-month minimum.
Can I rent a billboard for just one day in Madison?
No. The shortest campaign available is one week on a digital billboard. Bulletin billboards have a one-month minimum run time.
How long does it take to get a billboard up in Madison?
Most new billboard placements in Madison are up and running within about 2 weeks of purchase, and digital billboards can often launch even sooner. Exact timing depends on the location, size, and type of billboard.
How do I buy a billboard in Madison?
Browse available Madison billboards using the interactive tool on our website, compare pricing and impressions, and choose the boards that fit your budget. Then upload your artwork or work with our ad design pros, and we handle printing and installation.
What types of billboards are available in Madison?
Madison offers both bulletin (static) billboards and digital billboards. Bulletins provide long-term visibility on major roads, while digital billboards rotate ads and allow shorter campaigns and faster creative changes.
How do I get a digital billboard in Madison?
Browse our Madison inventory for digital billboards, pick your locations and dates, and submit your creative. Digital campaigns can start with as little as one week.
How do I get outdoor advertising in Madison?
BillboardsIn offers a wide range of outdoor advertising in Madison, from highway bulletins to digital billboards. Browse our full inventory using the interactive tool on our website to compare locations, pricing, and reach.
Do I need an advertising agency to buy a billboard in Madison?
No. With BillboardsIn, you can find, price, and book Madison billboards yourself, with no agency required. Our team is available if you want help choosing locations or designing your ad.
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"I wanted to promote my company through the use of out-of-home advertising in high traffic areas in Chicago, and BillboardsIn.com made the process of finding the best advertisement so easy. When it was time for another advertising campaign, I knew BillboardsIn.com would help me find a competitive advertising quote."
- Mike Davis
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