La Crosse, a city of about 53,000 people where the Black and La Crosse rivers meet the Mississippi River, is the seat of La Crosse County and the hub of Wisconsin's Coulee Region. The University of Wisconsin-La Crosse, Viterbo University and Western Technical College bring thousands of students, and Kwik Trip is headquartered here.
Gundersen (now Emplify Health) and Mayo Clinic Health System make La Crosse a regional medical center, and Grandad Bluff, the riverfront and the city's Oktoberfest draw visitors. I-90 runs along the north side of the city and US-53, US-14/61 and WI-16 carry local traffic, so billboards reach students, healthcare workers and travelers between Minnesota and Wisconsin.
Billboard advertising in La Crosse is an effective way to build brand awareness across La Crosse and the Coulee Region. Prices on BillboardsIn range from about $600 to more than $10,000 per month. The average listing is about $1,256 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
A typical billboard in La Crosse delivers about 184,513 impressions per week, at an average cost per thousand impressions (CPM) of about $2. Browse available static and digital inventory on our interactive map, pick your location, upload your design and check out. Most new placements go live within about 2 weeks of purchase, and digital billboards can often launch sooner.
Location: Boards on I-90 and WI-16 near Valley View Mall reach the most drivers, while Mormon Coulee Road and West Avenue reach local shoppers.
Audience: La Crosse mixes college students, healthcare workers and regional shoppers from Wisconsin, Minnesota and Iowa, so healthcare, education, dining, retail and auto messages fit well.
Message: Keep it to about 7 words with one clear call to action so drivers can read it at a glance.
Here are a few special offers on billboard ads and other outdoor advertising in La Crosse, Wisconsin.
To see pricing and shop all the billboards in La Crosse, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in La Crosse starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in La Crosse starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in La Crosse starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in La Crosse starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in La Crosse?
Billboard prices in La Crosse range from about $600 to more than $10,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in La Crosse?
Inventory in La Crosse includes static and digital boards along I-90 and US-53, plus local roads like US-14/61, WI-16, WI-35, Mormon Coulee Road and West Avenue.
Where are the best places for a billboard in La Crosse?
High-traffic spots include I-90 and WI-16 near Valley View Mall, US-53 through the north side, and Mormon Coulee Road on the south side. The best choice depends on your audience and budget.
How long can I rent a billboard in La Crosse?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in La Crosse?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in La Crosse?
Most new placements are live within about 2 weeks of purchase. Digital billboards can often launch sooner because there is nothing to print or install.
How do I buy a billboard in La Crosse?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
What types of billboards are available in La Crosse?
You can choose static bulletins and posters or digital billboards, from large highway bulletins on I-90 and US-53 to smaller boards on local commercial streets.
Can I buy a digital billboard in La Crosse?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in La Crosse?
BillboardsIn offers static and digital outdoor advertising across La Crosse and the Coulee Region. Browse the full inventory and book online with our interactive tool.
Do I need an advertising agency to buy a billboard in La Crosse?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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