Appleton, home to about 75,000 people, is the largest of Wisconsin's Fox Cities, set along the Fox River about 30 miles southwest of Green Bay. Lawrence University and the Fox Cities Performing Arts Center anchor a lively downtown on College Avenue, which also hosts Octoberfest, one of the state's biggest street festivals, each fall.
Thrivent, ThedaCare, Ascension St. Elizabeth Hospital and the region's paper and manufacturing companies are major employers, and Fox River Mall in neighboring Grand Chute draws shoppers from across Northeast Wisconsin. I-41, US-10 and WI-441 circle the city, so billboards here reach commuters, shoppers and travelers between Green Bay, Oshkosh and Milwaukee.
Billboard advertising in Appleton is an effective way to build brand awareness across Appleton and the Fox Cities. Prices on BillboardsIn range from about $600 to more than $18,000 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
The busiest corridors for static and digital billboards in Appleton include I-41, US-10, WI-441 (the Tri-County Expressway), WI-47 (Richmond Street), WI-125 (College Avenue), Northland Avenue and Ballard Road. Browse available inventory on our interactive map, pick your location, upload your design and check out.
Location: Boards on I-41 near College Avenue and the Fox River Mall reach the most drivers, while College Avenue and Richmond Street reach local shoppers.
Timing: Octoberfest in fall and summer events on College Avenue bring the biggest downtown crowds, so time event campaigns around them.
Message: Keep it to about 7 words with one clear call to action so drivers can read it at a glance.
Here are a few special offers on billboard ads and other outdoor advertising in Appleton, Wisconsin.
To see pricing and shop all the billboards in Appleton, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Appleton starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Appleton starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Appleton starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Appleton starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Appleton?
Billboard prices in Appleton range from about $600 to more than $18,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Appleton?
Inventory in Appleton includes static and digital boards along I-41, US-10 and WI-441, plus local roads like WI-47 (Richmond Street), College Avenue, Northland Avenue and Ballard Road.
Where are the best places for a billboard in Appleton?
High-traffic spots include I-41 near College Avenue and the Fox River Mall, WI-441 near Northland Avenue and College Avenue through downtown Appleton. The best choice depends on your audience and budget.
How long can I rent a billboard in Appleton?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Appleton?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Appleton?
Static billboards usually go live within about 4 weeks of purchase, allowing time for printing and installation. Digital billboards can often launch in about 2 weeks.
How do I buy a billboard in Appleton?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
How do I choose the right billboard in Appleton?
Compare location, price and estimated impressions, then use CPM (cost per 1,000 impressions) to compare value across your options. Our team can also help you plan your campaign.
What types of billboards are available in Appleton?
You can choose static bulletins and posters or digital billboards, from large highway bulletins on I-41 and US-10 to smaller boards on local commercial streets.
Can I buy a digital billboard in Appleton?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Appleton?
BillboardsIn offers static and digital outdoor advertising across Appleton and the Fox Cities. Browse the full inventory and book online with our interactive tool. There are no hidden fees, and production and installation are handled for you.
Do I need an advertising agency to buy a billboard in Appleton?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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"I wanted to promote my company through the use of out-of-home advertising in high traffic areas in Chicago, and BillboardsIn.com made the process of finding the best advertisement so easy. When it was time for another advertising campaign, I knew BillboardsIn.com would help me find a competitive advertising quote."
- Mike Davis
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