Summer is prime time for out-of-home (OOH) advertising.

More people are outside, traveling, and exploring their surroundings, making it the perfect time for maximum visibility. After months of winter and waiting for the last chill to dissipate in spring, summer is the first time crowds can fully take in the warmth.

It’s never too late to start planning for summer OOH, so let’s keep you up to speed on the benefits of planning early and how to capitalize on your early ad placements.

A Little Background

What makes summer so great for advertising, especially early advertising? It’s simple: people spend more time outdoors, which increases the impressions OOH ads receive. This is amplified by travel, which peaks all summer long.

Travel brings in new audiences and can even give OOH ads a global reach if they’re particularly creative or viral-worthy. We’re all out and about, making summer a highly profitable time for advertising—especially summer or vacation-oriented messaging.

Benefits of Early Planning

Reserving billboards and other OOH media early means you can secure the best ad placements in high-traffic areas. First pick also helps you coordinate strategic messaging, with placements all around a given city.

Watch as your messages achieve better brand recall from repeated, well-placed ads. In a season of maximum foot traffic, having the first pick means the world for visibility, reach, and profitability. Get a competitive edge and start now before premium placements are gone.

Top OOH Locations & Placements

Early picks won’t make a difference if you aren’t placing ads in top OOH locations. Strategic placement ensures your message is exposed to high-traffic centers, the busiest roadways, and locations where travelers can easily see your ad.

Urban centers are some of the top locations for OOH ads, since they’re filled with pedestrians constantly taking in their surroundings. The best ways to reach them: