What is Street Furniture Advertising?
Street furniture advertising is a form of out-of-home (OOH) advertising that places ads on public structures that are used by and seen by countless people daily as they move around cities and neighborhoods.
These placements are designed to complement the urban landscape instead of obstructing, while at the same time delivering highly visible and powerful exposure to pedestrians, commuters, and general drivers.
Common examples of street furniture advertising include bus shelters, bus benches, kiosks, electric vehicle charging displays, and even bike rack signage. This form of OOH advertising is located at eye level and the high-traffic environments they are placed in offer advertisers an incredible opportunity to directly penetrate audiences where they live, work, and commute.
Intro to Street Furniture Advertising
Street furniture ads are typically placed in areas where there is a consistent and steady stream of foot traffic and dwell time. Such locations are often transit stops, busy downtown centers, shopping plazas, sidewalks, and all throughout residential neighborhoods.
Unlike billboards that often only have a few seconds to be absorbed as individuals and drivers are passing by, street furniture placements are engineered to be seen up close to viewers and viewed for longer periods of time.
These types of advertisements can be static or digital, depending on advertiser preference within a given market, format, and audience segmentation. Digital street furniture, in particular, offers an extra creative boost as it allows for messaging to rotate and change; giving advertisers the flexibility to adapt to valuable happenings and events. Static ads, on the other hand, are more stable as they deliver one message over a period of time.
Why Street Furniture Advertising Is Effective
High-impact billboards have the advantage of being extremely large and visible; displaying messaging to countless individuals in a given moment. Street furniture ads get up close and personal with viewers, allowing ads to appear directly in an individual’s line of sight; often when they are on the move and when attention is able to be given.
More benefits include:
- High visibility at eye level
- Strong repeated exposure due to to fixed daily routines
- Impactful reach in urban and neighborhood environments
- Ideal for local and regional campaigns
Street furniture is especially effective for garnering brand awareness and as a general piece of support in the larger marketing and advertising mix; especially driving traffic to online destinations.
Best Brands for Street Furniture Advertising
Street furniture advertising works well for a variety of industries, including:
- Retail and restaurants
- Entertainment services and events
- Local services and small businesses
- Universities
Because placements can be targeted on a neighborhood level or to a specific transit hub, advertisers can reach highly valuable and relevant audiences, therefore reducing wasted impressions.
Reserve Yours, You Won’t Regret it
Street furniture advertising is one of the most versatile and flexible forms of out-of-home media. By meeting consumers where they’re at, directly at eye level, messages are able to deliver powerful, visible, and unforgettable effects.
For brands looking to connect deeply with audiences in the real world, street furniture may just be the right format.
