Roanoke is the largest city in Southwest Virginia, with about 100,000 residents in the Roanoke Valley between the Blue Ridge and Allegheny mountains. Carilion Clinic and the Virginia Tech Carilion School of Medicine anchor a large healthcare economy, and the Mill Mountain Star, the Blue Ridge Parkway, the Berglund Center, the Taubman Museum of Art and Center in the Square draw visitors from across the region.
Billboards here reach drivers on I-81, the main route through western Virginia, and I-581 into downtown, along with US-220 (the Roanoke Valley Expressway and Franklin Road), US-460 (Orange Avenue and Melrose Avenue), US-11 (Williamson Road) and US-221 (Brambleton Avenue), plus busy roads such as Hershberger Road, Peters Creek Road and Electric Road (SR-419). Strong placements include I-581 near Valley View Mall and Hershberger Road, Orange Avenue's commercial corridor, US-220 toward the Carilion medical district, and routes near Roanoke-Blacksburg Regional Airport.
Billboard advertising in Roanoke is an effective way to build brand awareness across Roanoke and the Roanoke Valley. Prices on BillboardsIn range from about $600 to more than $17,000 per month. The average listing is about $1,107 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
A typical billboard in Roanoke delivers about 280,000 impressions per week, at an average cost per thousand impressions (CPM) of about $0.99. Browse available static and digital inventory on our interactive map, pick your location, upload your design and check out. Most new placements go live within about 2 weeks of purchase, and digital billboards can often launch sooner.
Location. Use I-81 for through travelers and truck traffic, I-581 for downtown and Valley View commuters, and Williamson Road, Orange Avenue and Electric Road for local shoppers.
Audience. Roanoke has a large healthcare, rail and manufacturing workforce, many retirees and outdoor visitors drawn to the Blue Ridge. Healthcare, legal, auto, outdoor recreation and restaurants do well here.
Message. Keep it to about seven words with one clear visual. Interstate traffic moves fast, so bold, simple designs read best.
Here are a few special offers on billboard ads and other outdoor advertising in Roanoke, Virginia.
To see pricing and shop all the billboards in Roanoke, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Roanoke starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Roanoke starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Roanoke starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Roanoke starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Roanoke?
Billboard prices in Roanoke range from about $600 to more than $17,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Roanoke?
Inventory includes boards along I-81, I-581 and US-220, plus US-460 (Orange Avenue), Williamson Road, Hershberger Road and Electric Road. Browse current availability on our interactive map.
Where are the best places for a billboard in Roanoke?
High-traffic, high-visibility spots perform best: I-581 near Valley View Mall, Orange Avenue near I-581, and US-220 toward the Carilion medical district.
How long can I rent a billboard in Roanoke?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Roanoke?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Roanoke?
Most new placements are live within about 2 weeks of purchase. Digital billboards can often launch sooner because there is nothing to print or install.
How do I buy a billboard in Roanoke?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
What types of billboards are available in Roanoke?
You can choose static bulletins and posters or digital billboards, from large interstate bulletins on I-81 and I-581 to smaller boards on local commercial streets.
Can I buy a digital billboard in Roanoke?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Roanoke?
BillboardsIn offers static and digital outdoor advertising across Roanoke and the Roanoke Valley. Browse the full inventory and book online with our interactive tool.
Do I need an advertising agency to buy a billboard in Roanoke?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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