Richmond, Virginia's capital, is home to about 230,000 residents and anchors a metro area of roughly 1.3 million. As the seat of state government, home of a Federal Reserve Bank and several Fortune 500 headquarters, and one of the country's most historic cities, Richmond draws a steady mix of commuters, students and visitors. Billboards here reach regional traffic on I-95, I-64, I-195 and I-295, along with the Downtown Expressway, the Powhite Parkway and busy local roads such as Broad Street, Hull Street, Midlothian Turnpike, Chamberlayne Avenue, Arthur Ashe Boulevard and Cary Street.
Strong placements include Downtown and Shockoe Bottom, Scott's Addition, the Fan District and Carytown, Manchester and the south side along Hull Street and Midlothian Turnpike, and routes near Virginia Commonwealth University and VCU Health, the University of Richmond and Virginia Union University. Attractions such as Maymont, the Virginia Museum of Fine Arts, the American Civil War Museum at Historic Tredegar, Richmond National Battlefield Park and the James River parks, plus events like the Richmond Folk Festival and Dominion Energy Riverrock, bring large crowds into the city.
Billboard advertising in Richmond is an effective way to build brand awareness across Central Virginia. Prices on BillboardsIn range from about $600 to more than $17,000 per month, and the average billboard in Richmond costs about $2,900 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
Billboards across Richmond deliver about 300 million total impressions per week, at an average cost per thousand impressions (CPM) of about $0.79. Some of the busiest locations are along I-95 and I-64 through downtown, Broad Street, Hull Street and the Fan District near Maymont. Browse available static and digital inventory on our interactive map, pick your location, upload your design and check out.
Location. Use I-95 and I-64 for regional reach, Broad Street and the Downtown Expressway for commuters, and Hull Street and Midlothian Turnpike for south-side shoppers.
Audience. Speak to who passes the board: state and downtown office workers, VCU and University of Richmond students, or weekend visitors in Carytown and Scott's Addition.
Message. Keep it to about seven words with one clear visual. Most drivers see a billboard for only a few seconds.
Here are a few special offers on billboard ads and other outdoor advertising in Richmond, Virginia.
To see pricing and shop all the billboards in Richmond, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Richmond starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Richmond starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Richmond starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Richmond starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Richmond?
Billboard prices in Richmond range from about $600 to more than $17,000 per month, and the average billboard in Richmond costs about $2,900 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Richmond?
Inventory includes boards along I-95, I-64, I-195 and I-295, plus Broad Street, Hull Street, Midlothian Turnpike and Chamberlayne Avenue, including spots near Shockoe Bottom, Carytown and university campuses. Browse current availability on our interactive map.
Where are the best places for a billboard in Richmond?
High-traffic, high-visibility spots perform best: I-95 and I-64 through downtown, Broad Street from downtown to the West End, Hull Street and Midlothian Turnpike on the south side, and routes near VCU and the Fan District.
How long can I rent a billboard in Richmond?
Campaigns run from one week to more than a year. Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week.
Can I rent a billboard for just one day in Richmond?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Richmond?
Plan on about 4 weeks of lead time for a static billboard, which needs printing and installation, and about 2 weeks for a digital billboard.
How do I buy a billboard in Richmond?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
What types of billboards are available in Richmond?
You can choose static bulletins and posters or digital billboards, from large interstate bulletins on I-95 and I-64 to smaller boards on local commercial streets.
Can I buy a digital billboard in Richmond?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Richmond?
BillboardsIn offers static and digital outdoor advertising across Richmond and Central Virginia. Browse the full inventory and book online with our interactive tool.
Do I need an advertising agency to buy a billboard in Richmond?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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