Harrisonburg, a city of about 52,000 people in Virginia's Shenandoah Valley, is known as the Friendly City. James Madison University, with more than 20,000 students, dominates the city's economy and culture, and Eastern Mennonite University and Sentara RMH Medical Center are major institutions.
The surrounding Rockingham County is one of the country's leading poultry and farming regions, and Shenandoah National Park and Massanutten Resort are a short drive away. I-81 runs through the city and US-33 crosses it from east to west, so billboards reach students, valley residents and heavy truck and travel traffic on the I-81 corridor.


Billboard advertising in Harrisonburg is an effective way to build brand awareness across Harrisonburg and the Shenandoah Valley. Prices on BillboardsIn range from about $600 to more than $6,000 per month. The average listing is about $1,592 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
A typical billboard in Harrisonburg delivers about 243,328 impressions per week, at an average cost per thousand impressions (CPM) of about $2. Browse available static and digital inventory on our interactive map, pick your location, upload your design and check out. Most new placements go live within about 2 weeks of purchase, and digital billboards can often launch sooner.
Location: Boards on I-81 near the Port Republic Road and US-33 exits reach the most drivers, while US-33 (Market Street) and University Boulevard reach students and local shoppers.
Audience: Harrisonburg mixes JMU students, healthcare and agricultural workers and a diverse immigrant community, so education, apartments, dining, retail and healthcare messages fit well. Plan around the JMU school year.
Message: Keep it to about 7 words with one clear call to action so drivers can read it at a glance.
Here are a few special offers on billboard ads and other outdoor advertising in Harrisonburg, Virginia.
To see pricing and shop all the billboards in Harrisonburg, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.

Build a custom Digital Billboard Truck ad campaign in Harrisonburg starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.

Build a custom Digital Billboards ad campaign in Harrisonburg starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Harrisonburg starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!

Build a custom Direct Mail Ads ad campaign in Harrisonburg starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Harrisonburg?
Billboard prices in Harrisonburg range from about $600 to more than $6,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Harrisonburg?
Inventory in Harrisonburg includes static and digital boards along I-81 and US-33, plus local roads like US-11 (Main Street), Port Republic Road, University Boulevard, Reservoir Street and Evelyn Byrd Avenue.
Where are the best places for a billboard in Harrisonburg?
High-traffic spots include I-81 at the Port Republic Road and US-33 exits, US-33 (Market Street) near Valley Mall and Harrisonburg Crossing, and Port Republic Road near JMU. The best choice depends on your audience and budget.
How long can I rent a billboard in Harrisonburg?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Harrisonburg?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Harrisonburg?
Most new placements are live within about 2 weeks of purchase. Digital billboards can often launch sooner because there is nothing to print or install.
How do I buy a billboard in Harrisonburg?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
What types of billboards are available in Harrisonburg?
You can choose static bulletins and posters or digital billboards, from large highway bulletins on I-81 and US-33 to smaller boards on local commercial streets.
Can I buy a digital billboard in Harrisonburg?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Harrisonburg?
BillboardsIn offers static and digital outdoor advertising across Harrisonburg and the Shenandoah Valley. Browse the full inventory and book online with our interactive tool.
Do I need an advertising agency to buy a billboard in Harrisonburg?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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