Salt Lake City, the "Crossroads of the West," is Utah's capital, with about 215,000 residents at the center of a Wasatch Front region of more than 2.5 million people. Where I-15 and I-80 meet, it draws commuters, freight, business travelers and millions of tourists and skiers each year, and it will host the 2034 Winter Olympics.
Billboards here reach heavy traffic on I-15, I-80, I-215 and SR-201, along with busy local roads such as State Street, North Temple, 400 South, 2100 South, Redwood Road, 700 East, 1300 East and Foothill Drive. Strong placements include downtown around Temple Square, City Creek Center, the Salt Palace Convention Center and the Delta Center, home of the Utah Jazz and the NHL's Utah Mammoth, as well as the Gateway district, Sugar House, the University of Utah and Rice-Eccles Stadium, Liberty Park, Hogle Zoo, Salt Lake City International Airport, and the I-215 routes toward the Cottonwood Canyon ski resorts.
Billboard advertising in Salt Lake City is an effective way to build brand awareness across the Wasatch Front. Prices on BillboardsIn range from about $600 to more than $35,000 per month, and the average billboard in Salt Lake City costs about $3,900 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
Billboards across Salt Lake City deliver about 435 million total impressions per week, at an average cost per thousand impressions (CPM) of about $4.92. Some of the busiest locations are along I-15 and I-80 near downtown, around Temple Square and City Creek Center, and near the University of Utah. Browse available static and digital inventory on our interactive map, pick your location, upload your design and check out.
Location. Use I-15 for Wasatch Front–wide reach, I-80 for airport and Park City traffic, and State Street and 2100 South for local shoppers.
Timing. Plan around ski season from December to April, Jazz and Mammoth home games, University of Utah football, and major conventions at the Salt Palace.
Message. Keep it to about seven words with one clear visual. Most drivers see a billboard for only a few seconds.
Here are a few special offers on billboard ads and other outdoor advertising in Salt Lake City, Utah.
To see pricing and shop all the billboards in Salt Lake City, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Salt Lake City starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Salt Lake City starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Salt Lake City starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Salt Lake City starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Salt Lake City?
Billboard prices in Salt Lake City range from about $600 to more than $35,000 per month, and the average billboard in Salt Lake City costs about $3,900 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Salt Lake City?
Inventory includes boards along I-15, I-80, I-215 and SR-201, plus State Street, North Temple, 400 South, 2100 South and Redwood Road, including spots near Liberty Park and the routes to the ski resorts. Browse current availability on our interactive map.
Where are the best places for a billboard in Salt Lake City?
High-traffic, high-visibility spots perform best: I-15 through downtown, the I-15 and I-80 interchange, I-80 toward the airport, and the streets around Temple Square, City Creek Center and the University of Utah.
How long can I rent a billboard in Salt Lake City?
Campaigns run from one week to more than a year. Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week.
Can I rent a billboard for just one day in Salt Lake City?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Salt Lake City?
Plan on about 4 weeks of lead time for a static billboard, which needs printing and installation, and about 2 weeks for a digital billboard.
How do I buy a billboard in Salt Lake City?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
What types of billboards are available in Salt Lake City?
You can choose static bulletins and posters or digital billboards, from large interstate bulletins on I-15 and I-80 to smaller boards on local commercial streets.
Can I buy a digital billboard in Salt Lake City?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Salt Lake City?
BillboardsIn offers static and digital outdoor advertising across Salt Lake City and the Wasatch Front. Browse the full inventory and book online with our interactive tool.
Do I need an advertising agency to buy a billboard in Salt Lake City?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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- Mike Davis
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