Waco, the "Heart of Texas," is home to about 145,000 residents halfway between Dallas and Austin on I-35, one of the busiest highways in the country. Baylor University and its roughly 20,000 students, Magnolia Market at the Silos, which draws well over a million visitors a year, and a growing health care and manufacturing base make it one of Central Texas's busiest markets.
Billboards here reach drivers on I-35 and Loop 340, along with SH-6, US-84, US-77 and SH-31 and busy local roads such as Valley Mills Drive, Franklin Avenue, Waco Drive, Bosque Boulevard, Hewitt Drive, New Road and La Salle Avenue. Strong placements include the I-35 corridor near Baylor, McLane Stadium and Magnolia, the Central Texas Marketplace and Richland Mall retail areas, the Valley Mills and Bosque Boulevard corridors, and routes near the Dr Pepper Museum, the Texas Ranger Hall of Fame, Cameron Park Zoo, Waco Mammoth National Monument, McLennan Community College, Texas State Technical College and Baylor Scott & White Hillcrest.
Billboard advertising in Waco is an effective way to build brand awareness across Waco and Central Texas. Prices on BillboardsIn range from about $600 to more than $15,000 per month, and the average billboard in Waco costs about $1,600 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
A typical billboard in Waco delivers about 505,000 impressions per week, at an average cost per thousand impressions (CPM) of about $0.81. Browse available static and digital inventory on our interactive map, pick your location, upload your design and check out. Most new placements go live within about 2 weeks of purchase, and digital billboards can often launch sooner.
Location. Use I-35 for Dallas–Austin travelers and Baylor traffic, Loop 340 and SH-6 for commuters, and Valley Mills Drive and Bosque Boulevard for shoppers.
Timing. Plan around Baylor football and basketball seasons, spring and summer tourist traffic to the Silos, and the Heart of Texas Fair & Rodeo each October.
Message. Keep it to about seven words with one clear visual and an exit number or simple directions for highway drivers.
Here are a few special offers on billboard ads and other outdoor advertising in Waco, Texas.
To see pricing and shop all the billboards in Waco, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Waco starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Waco starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Waco starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Waco starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Waco?
Billboard prices in Waco range from about $600 to more than $15,000 per month, and the average billboard in Waco costs about $1,600 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Waco?
Inventory includes boards along I-35, Loop 340, SH-6, US-84 and US-77, plus Valley Mills Drive, Franklin Avenue, Waco Drive and Bosque Boulevard. Browse current availability on our interactive map.
Where are the best places for a billboard in Waco?
High-traffic, high-visibility spots perform best: I-35 near Baylor and downtown, the I-35 and Loop 340 interchanges, SH-6 near Central Texas Marketplace, and Valley Mills Drive.
How long can I rent a billboard in Waco?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Waco?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Waco?
Most new placements are live within about 2 weeks of purchase. Digital billboards can often launch sooner because there is nothing to print or install.
How do I buy a billboard in Waco?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
What types of billboards are available in Waco?
You can choose static bulletins and posters or digital billboards, from large interstate bulletins on I-35 to smaller boards on local commercial streets.
Can I buy a digital billboard in Waco?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Waco?
BillboardsIn offers static and digital outdoor advertising across Waco and Central Texas. Browse the full inventory and book online with our interactive tool.
Do I need an advertising agency to buy a billboard in Waco?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
Large
Medium
Small
"I wanted to promote my company through the use of out-of-home advertising in high traffic areas in Chicago, and BillboardsIn.com made the process of finding the best advertisement so easy. When it was time for another advertising campaign, I knew BillboardsIn.com would help me find a competitive advertising quote."
- Mike Davis
Gathering Your Options!
Sit tight, this may take a minute.
