Plano is one of the largest and most affluent suburbs in Dallas–Fort Worth, with nearly 300,000 residents and a metroplex of more than 8 million people around it. Corporate headquarters for companies like Toyota North America and Frito-Lay, plus the Legacy business district, bring in tens of thousands of commuters every day, which makes billboard advertising in Plano a great way to reach professionals, families, and high-income shoppers. Legacy West, Legacy Town Center, Granite Park, the Shops at Willow Bend, and historic Downtown Plano each offer a distinct audience for targeted campaigns.
Plano's highways carry heavy commuter traffic to and from Dallas. Billboards on US-75 (Central Expressway), the Dallas North Tollway, the Sam Rayburn Tollway (SH-121), and the President George Bush Turnpike, plus busy roads like Preston Road, Parker Road, Plano Parkway, and Legacy Drive, reach drivers across Collin County. The Plano Balloon Festival draws big crowds every September, while Collin College and nearby UT Dallas help you reach students. BillboardsIn offers bulletins, posters, junior posters, and digital billboards for targeted outdoor advertising.
Billboard advertising in Plano is an effective way to promote your business and build brand awareness. Pricing is driven mostly by location and visibility, so billboards near high-traffic roads like US-75 and the Dallas North Tollway cost more than boards on quieter streets. Also consider your target audience, the type of billboard (bulletin, poster, or digital billboard), size, and design.
Ad creative for a billboard typically costs hundreds to thousands of dollars to produce on its own. At BillboardsIn, design, printing, shipping, and installation are included in your total price, which depends on the size of the billboard. Once you find your ad space, our ad design pros and templates make artwork easy.
BillboardsIn offers static and digital billboards in Plano in a variety of sizes. An average billboard in Plano generates about 414,000 impressions every week at an average cost per thousand impressions (CPM) of just $2.61, and prices range from about $600 to more than $6,000 per month. To get started, browse our available inventory using the interactive tool on our website, upload your design, and you're ready to go. Most new placements are up and running within about 2 weeks of purchase.
Location. Consider traffic volume, visibility, and who drives by. US-75 reaches commuters headed to Dallas, the Dallas North Tollway and SH-121 reach the Legacy corporate corridor, and Preston and Parker Roads reach local shoppers.
Consider your target audience. Plano is affluent, family-oriented, and highly educated, with many corporate professionals, so messages about home services, healthcare, education, and upscale dining tend to land well.
Keep your messaging clear and concise. Use about seven words or fewer, a bold visual that reads from a distance, and one clear call to action.
Here are a few special offers on billboard ads and other outdoor advertising in Plano, Texas.
To see pricing and shop all the billboards in Plano, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Plano starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Plano starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Plano starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Plano starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard in Plano cost?
The cost of a billboard in Plano depends on the type of billboard, size, location, and visibility. Prices range from about $600 to more than $6,000 per month, and the average billboard in Plano costs about $4,300 per month. At BillboardsIn, design, printing, and installation are included in your price.
What billboard locations are available in Plano?
We have bulletins, posters, and digital billboards throughout Plano, including locations along US-75, the Dallas North Tollway, SH-121, and other busy corridors. Browse our inventory using the interactive tool on our website to see current availability and pricing.
What are the best billboard locations in Plano?
It depends on your audience and goals. For maximum reach, boards on US-75 and the Dallas North Tollway are hard to beat. The Legacy area reaches corporate professionals, and the Willow Bend and Preston Road corridors reach shoppers.
How long can I run a billboard in Plano?
Billboard campaigns in Plano can run anywhere from one week to more than a year. Digital billboards have a one-week minimum, and bulletin (static) billboards have a one-month minimum.
Can I rent a billboard for just one day in Plano?
No. The shortest campaign available is one week on a digital billboard. Bulletin billboards have a one-month minimum run time.
How long does it take to get a billboard up in Plano?
Most new billboard placements in Plano are up and running within about 2 weeks of purchase, and digital billboards can often launch even sooner. Exact timing depends on the location, size, and type of billboard.
How do I buy a billboard in Plano?
Browse available Plano billboards using the interactive tool on our website, compare pricing and impressions, and choose the boards that fit your budget. Then upload your artwork or work with our ad design pros, and we handle printing and installation.
What types of billboards are available in Plano?
Plano offers bulletins (large static billboards), posters, junior posters, and digital billboards. Bulletins and posters provide long-term visibility, while digital billboards rotate ads and allow shorter campaigns and faster creative changes.
How do I get a digital billboard in Plano?
Browse our Plano inventory for digital billboards, pick your locations and dates, and submit your creative. Digital campaigns can start with as little as one week.
How do I get outdoor advertising in Plano?
BillboardsIn offers a wide range of outdoor advertising in Plano, from bulletins and posters to digital billboards. Browse our full inventory using the interactive tool on our website to compare locations, pricing, and reach.
Do I need an advertising agency to buy a billboard in Plano?
No. With BillboardsIn, you can find, price, and book Plano billboards yourself, with no agency required. Our team is available if you want help choosing locations or designing your ad.
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"I wanted to promote my company through the use of out-of-home advertising in high traffic areas in Chicago, and BillboardsIn.com made the process of finding the best advertisement so easy. When it was time for another advertising campaign, I knew BillboardsIn.com would help me find a competitive advertising quote."
- Mike Davis
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