Odessa is one of the two anchor cities of the Permian Basin, with about 115,000 residents about 20 miles west of Midland. The oil and gas industry drives its economy, and the University of Texas Permian Basin, Odessa College, Medical Center Hospital and Friday-night football at Ratliff Stadium, made famous by "Friday Night Lights," keep traffic busy across the city.
Billboards here reach drivers on I-20, the main route across West Texas, along with Loop 338 around the city, SH-191 toward Midland and US-385 (Grant Avenue and Andrews Highway), plus busy roads such as Business I-20 (2nd Street), 42nd Street, 52nd Street, Grandview Avenue, JBS Parkway, University Boulevard and 8th Street. Strong placements include 42nd Street and Grandview Avenue near Music City Mall, SH-191 toward Midland, Loop 338's oilfield service corridors, and routes near UTPB, Odessa College and the Globe Theatre of the Southwest.
Billboard advertising in Odessa is an effective way to build brand awareness across Odessa and the Permian Basin. Prices on BillboardsIn range from about $600 to more than $8,000 per month. The average listing is about $1,514 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
A typical billboard in Odessa delivers about 260,000 impressions per week, at an average cost per thousand impressions (CPM) of about $1.46. Browse available static and digital inventory on our interactive map, pick your location, upload your design and check out. Most new placements go live within about 2 weeks of purchase, and digital billboards can often launch sooner.
Location. Use I-20 for oilfield, freight and cross-state traffic, SH-191 for Midland–Odessa commuters, and 42nd Street and Grandview Avenue for local shoppers.
Audience. Odessa has a large, well-paid oil and gas workforce plus college students and families. Recruiting, trucks and auto, energy services, legal, home services and restaurants do well here.
Message. Keep it to about seven words with one clear visual. Highway traffic moves fast, so bold, simple designs read best.
Here are a few special offers on billboard ads and other outdoor advertising in Odessa, Texas.
To see pricing and shop all the billboards in Odessa, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Odessa starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Odessa starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Odessa starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Odessa starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Odessa?
Billboard prices in Odessa range from about $600 to more than $8,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Odessa?
Inventory includes boards along I-20, Loop 338, SH-191 and US-385, plus 42nd Street, Grandview Avenue and JBS Parkway. Browse current availability on our interactive map.
Where are the best places for a billboard in Odessa?
High-traffic, high-visibility spots perform best: SH-191 between Odessa and Midland, 42nd Street near Music City Mall, and I-20 along the south side of the city.
How long can I rent a billboard in Odessa?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Odessa?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Odessa?
Most new placements are live within about 2 weeks of purchase. Digital billboards can often launch sooner because there is nothing to print or install.
How do I buy a billboard in Odessa?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
What types of billboards are available in Odessa?
You can choose static bulletins and posters or digital billboards, from large highway bulletins on I-20 and SH-191 to smaller boards on local commercial streets.
Can I buy a digital billboard in Odessa?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Odessa?
BillboardsIn offers static and digital outdoor advertising across Odessa and the Permian Basin. Browse the full inventory and book online with our interactive tool.
Do I need an advertising agency to buy a billboard in Odessa?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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- Mike Davis
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