McAllen, the "City of Palms," is home to about 145,000 residents and anchors the McAllen-Edinburg-Mission metro, one of the fastest-growing regions in Texas with nearly 900,000 people. It is the retail and medical hub of the Rio Grande Valley and a major destination for shoppers from Reynosa and Monterrey, Mexico, who cross through the nearby Hidalgo and Anzalduas international bridges.
Billboards here reach drivers on I-2 (the US-83 Expressway) and I-69C (US-281), along with SH-336 (10th Street), SH-495 (Pecan Boulevard) and busy local roads such as Nolana Avenue, Trenton Road, Ware Road, Jackson Road, 23rd Street and Bicentennial Boulevard. Strong placements include La Plaza Mall and Palms Crossing, the 10th Street retail and dining corridor, the McAllen Convention Center district, the medical districts around McAllen Medical Center and nearby DHR Health, and routes near South Texas College, McAllen Miller International Airport, the International Museum of Art & Science and Quinta Mazatlán.
Billboard advertising in McAllen is an effective way to build brand awareness across McAllen and the Rio Grande Valley. Prices on BillboardsIn range from about $600 to more than $15,000 per month, and the average billboard in McAllen costs about $10,700 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
A typical billboard in McAllen delivers about 625,000 impressions per week, at an average cost per thousand impressions (CPM) of about $6.51. Browse available static and digital inventory on our interactive map, pick your location, upload your design and check out. Most new placements go live within about 2 weeks of purchase, and digital billboards can often launch sooner.
Location. Use I-2 for Valley-wide reach, I-69C toward Edinburg and the medical district, and 10th Street and Nolana Avenue for shoppers.
Language. Spanish-language or bilingual creative reaches most Valley households and the many shoppers who cross from Mexico.
Message. Keep it to about seven words with one bold, high-contrast visual that stays readable in bright South Texas sun.
Here are a few special offers on billboard ads and other outdoor advertising in McAllen, Texas.
To see pricing and shop all the billboards in McAllen, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in McAllen starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in McAllen starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in McAllen starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in McAllen starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in McAllen?
Billboard prices in McAllen range from about $600 to more than $15,000 per month, and the average billboard in McAllen costs about $10,700 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in McAllen?
Inventory includes boards along I-2, I-69C, SH-336 and SH-495, plus Nolana Avenue, Trenton Road, Ware Road, Jackson Road and 23rd Street. Browse current availability on our interactive map.
Where are the best places for a billboard in McAllen?
High-traffic, high-visibility spots perform best: I-2 near 10th Street and La Plaza Mall, the I-2 and I-69C interchange, 10th Street through north McAllen, and Nolana Avenue.
How long can I rent a billboard in McAllen?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in McAllen?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in McAllen?
Most new placements are live within about 2 weeks of purchase. Digital billboards can often launch sooner because there is nothing to print or install.
How do I buy a billboard in McAllen?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
What types of billboards are available in McAllen?
You can choose static bulletins and posters or digital billboards, from large expressway bulletins on I-2 and I-69C to smaller boards on local commercial streets.
Can I buy a digital billboard in McAllen?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in McAllen?
BillboardsIn offers static and digital outdoor advertising across McAllen and the Rio Grande Valley. Browse the full inventory and book online with our interactive tool.
Do I need an advertising agency to buy a billboard in McAllen?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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