Laredo, the "Gateway City" and the "City Under Seven Flags," is home to about 255,000 residents and is the busiest inland port in the United States. Thousands of trucks and cross-border shoppers move through the city every day by way of the World Trade Bridge, the Colombia Solidarity Bridge and the downtown international bridges, making Laredo's highways some of the most valuable billboard corridors in South Texas.
Billboards here reach freight and commuter traffic on I-35, US-59, US-83 and Loop 20 (Bob Bullock Loop), along with busy local roads such as Mines Road, San Bernardo Avenue, Saunders Street, McPherson Road and Del Mar Boulevard. Strong placements include the I-35 corridor near Mall del Norte, the Outlet Shoppes at Laredo downtown, routes to Texas A&M International University and Laredo College, and the areas around Sames Auto Arena, Uni-Trade Stadium and Laredo International Airport. The month-long Washington's Birthday Celebration each winter brings some of the year's biggest crowds.
Billboard advertising in Laredo is an effective way to build brand awareness across Laredo and Webb County. Prices on BillboardsIn range from about $600 to more than $6,000 per month, and the average billboard in Laredo costs about $2,300 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
A typical billboard in Laredo delivers about 610,000 impressions per week, at an average cost per thousand impressions (CPM) of about $0.92. Browse available static and digital inventory on our interactive map, pick your location, upload your design and check out. Most new placements go live within about 2 weeks of purchase, and digital billboards can often launch sooner.
Location. Use I-35 and Loop 20 for freight and commuter reach, Mines Road for logistics traffic, and San Bernardo Avenue and downtown for shoppers, including visitors from Nuevo Laredo.
Language. Consider bilingual or Spanish-language creative. Most Laredo households speak Spanish, and many shoppers cross from Mexico.
Message. Keep it to about seven words with one clear visual and one call to action drivers can read at a glance.
Here are a few special offers on billboard ads and other outdoor advertising in Laredo, Texas.
To see pricing and shop all the billboards in Laredo, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Laredo starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Laredo starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Laredo starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Laredo starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Laredo?
Billboard prices in Laredo range from about $600 to more than $6,000 per month, and the average billboard in Laredo costs about $2,300 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Laredo?
Inventory includes boards along I-35, US-59, US-83 and Loop 20, plus Mines Road, San Bernardo Avenue, Saunders Street, McPherson Road and Del Mar Boulevard. Browse current availability on our interactive map.
Where are the best places for a billboard in Laredo?
High-traffic, high-visibility spots perform best: I-35 near Mall del Norte and the international bridges, Loop 20 across north and east Laredo, Mines Road near the World Trade Bridge, and Saunders Street (US-59).
How long can I rent a billboard in Laredo?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Laredo?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Laredo?
Most new placements are live within about 2 weeks of purchase. Digital billboards can often launch sooner because there is nothing to print or install.
How do I buy a billboard in Laredo?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
What types of billboards are available in Laredo?
You can choose static bulletins and posters or digital billboards, from large highway bulletins on I-35 and Loop 20 to smaller boards on local commercial streets.
Can I buy a digital billboard in Laredo?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Laredo?
BillboardsIn offers static and digital outdoor advertising across Laredo and Webb County. Browse the full inventory and book online with our interactive tool.
Do I need an advertising agency to buy a billboard in Laredo?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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