Frisco is one of the fastest-growing cities in the country, with about 225,000 residents in Collin and Denton counties north of Dallas and a reputation as "Sports City USA." It is home to The Star, the Dallas Cowboys' headquarters and practice facility, along with Toyota Stadium (FC Dallas), the Comerica Center, Riders Field and PGA Frisco, the headquarters of the PGA of America.
Billboards here reach heavy commuter traffic on the Dallas North Tollway, the Sam Rayburn Tollway (SH-121), Preston Road (SH-289) and US-380, plus busy local roads such as Main Street, Warren Parkway, Legacy Drive, Gaylord Parkway, Lebanon Road, Eldorado Parkway and Stonebrook Parkway. Strong placements include Stonebriar Centre and the SH-121 retail corridor, The Star District, Hall Park and the Dallas North Tollway office corridor, Frisco Square, and the fast-developing north side along US-380 and PGA Parkway.


Billboard advertising in Frisco is an effective way to build brand awareness across Frisco and Collin County. Prices on BillboardsIn range from about $600 to more than $5,000 per month, and the average billboard in Frisco costs about $4,300 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
A typical billboard in Frisco delivers about 415,000 impressions per week, at an average cost per thousand impressions (CPM) of about $2.61. Browse available static and digital inventory on our interactive map, pick your location, upload your design and check out. Most new placements go live within about 2 weeks of purchase, and digital billboards can often launch sooner.
Location. Use the Dallas North Tollway and SH-121 for commuters, Preston Road for shoppers, and US-380 for the fast-growing north side.
Timing. Plan around Cowboys training events at The Star, FC Dallas home games, RoughRiders summers and major golf events at PGA Frisco.
Message. Keep it to about seven words with one clear visual and one call to action drivers can read at highway speed.
Here are a few special offers on billboard ads and other outdoor advertising in Frisco, Texas.
To see pricing and shop all the billboards in Frisco, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.

Build a custom Digital Billboard Truck ad campaign in Frisco starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.

Build a custom Digital Billboards ad campaign in Frisco starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Frisco starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!

Build a custom Direct Mail Ads ad campaign in Frisco starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Frisco?
Billboard prices in Frisco range from about $600 to more than $5,000 per month, and the average billboard in Frisco costs about $4,300 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Frisco?
Inventory includes boards along the Dallas North Tollway, SH-121, Preston Road and US-380, plus Main Street, Legacy Drive, Gaylord Parkway, Lebanon Road and Eldorado Parkway. Browse current availability on our interactive map.
Where are the best places for a billboard in Frisco?
High-traffic, high-visibility spots perform best: SH-121 near Stonebriar Centre, the Dallas North Tollway near The Star and Hall Park, Preston Road through central Frisco, and US-380 on the north side.
How long can I rent a billboard in Frisco?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Frisco?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Frisco?
Most new placements are live within about 2 weeks of purchase. Digital billboards can often launch sooner because there is nothing to print or install.
How do I buy a billboard in Frisco?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
What types of billboards are available in Frisco?
You can choose static bulletins and posters or digital billboards, from large highway bulletins on SH-121 and US-380 to smaller boards on local commercial streets.
Can I buy a digital billboard in Frisco?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Frisco?
BillboardsIn offers static and digital outdoor advertising across Frisco and Collin County. Browse the full inventory and book online with our interactive tool.
Do I need an advertising agency to buy a billboard in Frisco?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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