Knoxville, the "Marble City," is home to about 195,000 residents and anchors an East Tennessee metro of nearly a million people. The University of Tennessee, Oak Ridge National Laboratory nearby, headquarters such as Pilot and Regal, and its role as the main gateway to the Great Smoky Mountains bring a mix of students, professionals and millions of tourists through the city each year.
Billboards here reach heavy traffic where I-40 and I-75 meet, plus I-640, I-275, I-140 (Pellissippi Parkway), Alcoa Highway and Chapman Highway, along with busy local roads such as Kingston Pike, Broadway, Clinton Highway, Papermill Drive and Cumberland Avenue. Strong placements include downtown around Market Square, the Old City, World's Fair Park and the Knoxville Convention Center, the UT campus and Cumberland Avenue near Neyland Stadium and the Food City Center, the West Town Mall and Turkey Creek retail areas in West Knoxville, Bearden, South Knoxville, and routes toward Zoo Knoxville, McGhee Tyson Airport and the Smokies via Pigeon Forge and Gatlinburg.
Billboard advertising in Knoxville is an effective way to build brand awareness across Knoxville and East Tennessee. Prices on BillboardsIn range from about $600 to more than $16,000 per month, and the average billboard in Knoxville costs about $2,600 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
Billboards across Knoxville deliver about 950 million total impressions per week, at an average cost per thousand impressions (CPM) of about $0.90. Some of the busiest locations are along I-40 and I-640, Kingston Pike, Chapman Highway and Cumberland Avenue near Neyland Stadium. Browse available static and digital inventory on our interactive map, pick your location, upload your design and check out.
Location. Use I-40 and I-75 for regional and Smokies-bound traffic, I-640 and Pellissippi Parkway for commuters, and Kingston Pike for West Knoxville shoppers.
Timing. Plan around Vols football Saturdays, when more than 100,000 fans fill Neyland Stadium, plus summer and fall-foliage tourist traffic heading to the Smokies.
Message. Keep it to about seven words with one clear visual. Most drivers see a billboard for only a few seconds.
Here are a few special offers on billboard ads and other outdoor advertising in Knoxville, Tennessee.
To see pricing and shop all the billboards in Knoxville, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Knoxville starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Knoxville starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Knoxville starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Knoxville starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Knoxville?
Billboard prices in Knoxville range from about $600 to more than $16,000 per month, and the average billboard in Knoxville costs about $2,600 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Knoxville?
Inventory includes boards along I-40, I-75, I-640, I-140 and Chapman Highway, plus Kingston Pike, Broadway, Clinton Highway and Cumberland Avenue, including spots near university campuses. Browse current availability on our interactive map.
Where are the best places for a billboard in Knoxville?
High-traffic, high-visibility spots perform best: I-40 through downtown and West Knoxville, the I-40 and I-75 interchange, Kingston Pike near West Town Mall and Turkey Creek, Chapman Highway, and Cumberland Avenue near Neyland Stadium.
How long can I rent a billboard in Knoxville?
Campaigns run from one week to more than a year. Static billboards usually have a minimum run of four weeks, and digital billboards a minimum of one week.
Can I rent a billboard for just one day in Knoxville?
No. The shortest option is one week on a digital billboard. Static billboards run for at least four weeks.
How long does it take to set up a billboard in Knoxville?
Plan on about 4 weeks of lead time for a static billboard, which needs printing and installation, and about 2 weeks for a digital billboard.
How do I buy a billboard in Knoxville?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
What types of billboards are available in Knoxville?
You can choose static bulletins and posters or digital billboards, from large interstate bulletins on I-40 and I-75 to smaller boards on local commercial streets.
Can I buy a digital billboard in Knoxville?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Knoxville?
BillboardsIn offers static and digital outdoor advertising across Knoxville and East Tennessee. Browse the full inventory and book online with our interactive tool.
Do I need an advertising agency to buy a billboard in Knoxville?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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"I wanted to promote my company through the use of out-of-home advertising in high traffic areas in Chicago, and BillboardsIn.com made the process of finding the best advertisement so easy. When it was time for another advertising campaign, I knew BillboardsIn.com would help me find a competitive advertising quote."
- Mike Davis
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