Bristol, Tennessee, a city of about 27,000 people in Sullivan County, shares State Street with its twin city of Bristol, Virginia, and is part of the Tri-Cities region. Recognized by Congress as the Birthplace of Country Music for the 1927 Bristol Sessions, it hosts the Bristol Rhythm & Roots Reunion each September, and the Birthplace of Country Music Museum sits just across the state line.
Bristol Motor Speedway, one of NASCAR's most famous tracks, draws huge crowds for race weekends, and Hard Rock Hotel & Casino Bristol has added a new destination across the line in Virginia. King University and Bristol Regional Medical Center are local anchors, and I-81, US-11E and TN-394 carry race, casino and Tri-Cities traffic.


Billboard advertising in Bristol is an effective way to build brand awareness across Bristol and the Tri-Cities. Prices on BillboardsIn range from about $600 to more than $4,000 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
The busiest corridors for static and digital billboards in Bristol include I-81, US-11E (Volunteer Parkway), US-11W, US-421, TN-394, State Street and Euclid Avenue. Browse available inventory on our interactive map, pick your location, upload your design and check out.
Location: Boards on Volunteer Parkway and TN-394 near Bristol Motor Speedway reach the most race traffic, while I-81 and State Street reach commuters and visitors.
Audience: Bristol mixes Tri-Cities families, race fans, casino visitors and music tourists, so entertainment, dining, hotels, auto and healthcare messages fit well. Plan around race weekends and the September music festival.
Message: Keep it to about 7 words with one clear call to action so drivers can read it at a glance.
Here are a few special offers on billboard ads and other outdoor advertising in Bristol, Tennessee.
To see pricing and shop all the billboards in Bristol, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.

Build a custom Digital Billboard Truck ad campaign in Bristol starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.

Build a custom Digital Billboards ad campaign in Bristol starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Bristol starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!

Build a custom Direct Mail Ads ad campaign in Bristol starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Bristol?
Billboard prices in Bristol range from about $600 to more than $4,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Bristol?
Inventory in Bristol includes static and digital boards along I-81 and US-11E, plus local roads like US-11W, US-421, TN-394, State Street and Euclid Avenue.
Where are the best places for a billboard in Bristol?
High-traffic spots include Volunteer Parkway (US-11E) near Bristol Motor Speedway, TN-394 toward I-81, and State Street through the downtown that straddles the state line. The best choice depends on your audience and budget.
How long can I rent a billboard in Bristol?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Bristol?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Bristol?
Static billboards usually go live within about 4 weeks of purchase, allowing time for printing and installation. Digital billboards can often launch in about 2 weeks.
How do I buy a billboard in Bristol?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
How do I choose the right billboard in Bristol?
Compare location, price and estimated impressions, then use CPM (cost per 1,000 impressions) to compare value across your options. Our team can also help you plan your campaign.
What types of billboards are available in Bristol?
You can choose static bulletins and posters or digital billboards, from large highway bulletins on I-81 and US-11E to smaller boards on local commercial streets.
Can I buy a digital billboard in Bristol?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Bristol?
BillboardsIn offers static and digital outdoor advertising across Bristol and the Tri-Cities. Browse the full inventory and book online with our interactive tool. There are no hidden fees, and production and installation are handled for you.
Do I need an advertising agency to buy a billboard in Bristol?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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"I wanted to promote my company through the use of out-of-home advertising in high traffic areas in Chicago, and BillboardsIn.com made the process of finding the best advertisement so easy. When it was time for another advertising campaign, I knew BillboardsIn.com would help me find a competitive advertising quote."
- Mike Davis

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