Street Furniture Advertising 101

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Street furniture advertising is one of the major categories of out-of-home media. It involves ad displays that are featured mainly on public amenities and other freestanding units. Street furniture advertising is a great method of advertising because of their eye-catching locations near city hubs, bus stations, airports, and so on. Their visibility makes it easy to be seen by walkers and motorists alike. With this, it’s possible to strategically place ads in areas that target and reach key portions of your audience.

Street furniture involves a number of different options to advertise on. Given all these unique options, there’s plenty of room to get creative with the ad space and make an effective impact. Now, let’s take a look at some of the options offered through street furniture advertising.

  • Benches: Benches are one of the most common types of street furniture advertising. They offer incredible value with their high impression and low CPM.
  • Escalators: Ads on escalators can be placed around the exterior to be widely visible to consumers passing by. Additionally, they can be located on the rotating stairs and handrails to capitalize on the roughly 15-30 seconds that people ride an escalator.

  • ATM Kiosks: ATM kiosk advertising can involve displays attached to the machine or digital displays featured on the screen. These can be highly effective since they reach consumers when they’re in a financial state of mind.
  • Pedestrian Panels: These panels are placed along street sides for the sole reason of attracting the attention of passersby.
Pedestrian panels standout as they’re placed in areas with high levels of foot traffic.
  • Mall Ad Panels: Mall ad panels are the displays featured in the middle of mall walkways and are in central view of shoppers.
  • Bus Shelters: Bus shelters are an impactful way to engage with people during their wait times of 5 minutes or more!
  • Phone Kiosks: Payphones may not be used as frequently for making calls, but phone kiosks continue to offer an ideal space to connect with consumers on a face-to-face level.

Curious how you can get started on a street furniture ad campaign? Stroll on over to BillboardsIn.com to learn more!