Sioux Falls is South Dakota's largest city and one of the fastest-growing cities in the Midwest, with about 215,000 residents and a metro area of nearly 300,000. It is the retail, medical and financial hub for a four-state region, home to Sanford Health and Avera McKennan, major credit card and banking operations, and the Empire Mall, the largest shopping center in the Dakotas.
Billboards here reach commuters and regional traffic on I-29, I-90 and I-229, along with busy local roads such as Louise Avenue, 41st Street, 57th Street, Minnesota Avenue, Western Avenue, Cliff Avenue, Russell Street and Marion Road. Strong placements include the Empire Mall and 41st Street retail corridor, downtown along Phillips Avenue near Falls Park, the medical districts around Sanford and Avera, and routes near Augustana University, the University of Sioux Falls, the Denny Sanford PREMIER Center, the W.H. Lyon Fairgrounds, the Great Plains Zoo and Sioux Falls Regional Airport. SculptureWalk downtown and the Sioux Empire Fair each summer draw big crowds.


Billboard advertising in Sioux Falls is an effective way to build brand awareness across Sioux Falls and the Sioux Empire. Prices on BillboardsIn range from about $600 to more than $11,000 per month, and the average billboard in Sioux Falls costs about $1,400 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
A typical billboard in Sioux Falls delivers about 150,000 impressions per week, at an average cost per thousand impressions (CPM) of about $2.24. Browse available static and digital inventory on our interactive map, pick your location, upload your design and check out. Most new placements go live within about 2 weeks of purchase, and digital billboards can often launch sooner.
Location. Use I-29 and I-229 for citywide reach, I-90 for regional traffic, and 41st Street and Louise Avenue for shoppers near the Empire Mall.
Timing. Plan around the Sioux Empire Fair in August, SculptureWalk season downtown, and holiday shopping, when the Empire Mall draws shoppers from across the region.
Message. Keep it to about seven words with one clear, high-contrast visual that stays readable in winter weather.
Here are a few special offers on billboard ads and other outdoor advertising in Sioux Falls, South Dakota.
To see pricing and shop all the billboards in Sioux Falls, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.

Build a custom Digital Billboard Truck ad campaign in Sioux Falls starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.

Build a custom Digital Billboards ad campaign in Sioux Falls starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Sioux Falls starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!

Build a custom Direct Mail Ads ad campaign in Sioux Falls starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Sioux Falls?
Billboard prices in Sioux Falls range from about $600 to more than $11,000 per month, and the average billboard in Sioux Falls costs about $1,400 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Sioux Falls?
Inventory includes boards along I-29, I-90 and I-229, plus Louise Avenue, 41st Street, Minnesota Avenue, Western Avenue, Cliff Avenue and Russell Street. Browse current availability on our interactive map.
Where are the best places for a billboard in Sioux Falls?
High-traffic, high-visibility spots perform best: I-29 near 41st Street and the Empire Mall, I-229 across the south and east sides, Louise Avenue, and Minnesota Avenue through central Sioux Falls.
How long can I rent a billboard in Sioux Falls?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Sioux Falls?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Sioux Falls?
Most new placements are live within about 2 weeks of purchase. Digital billboards can often launch sooner because there is nothing to print or install.
How do I buy a billboard in Sioux Falls?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
What types of billboards are available in Sioux Falls?
You can choose static bulletins and posters or digital billboards, from large interstate bulletins on I-29 and I-229 to smaller boards on local commercial streets.
Can I buy a digital billboard in Sioux Falls?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Sioux Falls?
BillboardsIn offers static and digital outdoor advertising across Sioux Falls and the Sioux Empire. Browse the full inventory and book online with our interactive tool.
Do I need an advertising agency to buy a billboard in Sioux Falls?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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