Rapid City, home to about 78,000 people, is the second-largest city in South Dakota and the gateway to the Black Hills. Mount Rushmore, Custer State Park, Badlands National Park and Crazy Horse Memorial are all within an hour's drive, so millions of tourists pass through town each summer, and the Sturgis Motorcycle Rally brings hundreds of thousands more every August.
Ellsworth Air Force Base, Monument Health and the South Dakota School of Mines & Technology are major employers, and The Monument arena and civic center host concerts, rodeos and the Black Hills Stock Show. I-90, I-190 and US-16 carry most of the traffic, so billboards here reach tourists, bikers, airmen and local families.
Billboard advertising in Rapid City is an effective way to build brand awareness across Rapid City and the Black Hills. Prices on BillboardsIn range from about $600 to more than $6,000 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
The busiest corridors for static and digital billboards in Rapid City include I-90, I-190, US-16 (Mount Rushmore Road), SD-44, SD-79, Omaha Street, LaCrosse Street and Haines Avenue. Browse available inventory on our interactive map, pick your location, upload your design and check out.
Location: Boards on I-90 and US-16 toward Mount Rushmore reach the most tourists, while LaCrosse Street near Rushmore Crossing and Omaha Street reach local shoppers.
Timing: Tourist season runs from about Memorial Day through Labor Day and peaks during the Sturgis Rally in August, so book summer boards early.
Message: Keep it to about 7 words with one clear call to action so drivers can read it at a glance.
Here are a few special offers on billboard ads and other outdoor advertising in Rapid City, South Dakota.
To see pricing and shop all the billboards in Rapid City, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Rapid City starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Rapid City starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Rapid City starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Rapid City starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Rapid City?
Billboard prices in Rapid City range from about $600 to more than $6,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Rapid City?
Inventory in Rapid City includes static and digital boards along I-90, I-190 and US-16, plus local roads like SD-44, SD-79, Omaha Street, LaCrosse Street and Haines Avenue.
Where are the best places for a billboard in Rapid City?
High-traffic spots include I-90 near LaCrosse Street and Rushmore Crossing, US-16 (Mount Rushmore Road) toward the Black Hills and I-190 into downtown. The best choice depends on your audience and budget.
How long can I rent a billboard in Rapid City?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Rapid City?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Rapid City?
Static billboards usually go live within about 4 weeks of purchase, allowing time for printing and installation. Digital billboards can often launch in about 2 weeks.
How do I buy a billboard in Rapid City?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
How do I choose the right billboard in Rapid City?
Compare location, price and estimated impressions, then use CPM (cost per 1,000 impressions) to compare value across your options. Our team can also help you plan your campaign.
What types of billboards are available in Rapid City?
You can choose static bulletins and posters or digital billboards, from large highway bulletins on I-90 and US-16 to smaller boards on local commercial streets.
Can I buy a digital billboard in Rapid City?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Rapid City?
BillboardsIn offers static and digital outdoor advertising across Rapid City and the Black Hills. Browse the full inventory and book online with our interactive tool. There are no hidden fees, and production and installation are handled for you.
Do I need an advertising agency to buy a billboard in Rapid City?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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"I wanted to promote my company through the use of out-of-home advertising in high traffic areas in Chicago, and BillboardsIn.com made the process of finding the best advertisement so easy. When it was time for another advertising campaign, I knew BillboardsIn.com would help me find a competitive advertising quote."
- Mike Davis
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