Columbia is South Carolina's capital, with about 140,000 residents and a Midlands metro of more than 850,000. State government, the University of South Carolina and its roughly 37,000 students, Fort Jackson, the Army's largest basic training center, and a large health care sector led by Prisma Health make it one of the Southeast's steadiest markets.
Billboards here reach heavy traffic where I-20, I-26 and I-77 meet, plus I-126, US-1, US-76, US-378 and US-21, along with busy local roads such as Two Notch Road, Garners Ferry Road, Harbison Boulevard, Assembly Street, Gervais Street, Forest Drive, Devine Street, Broad River Road and Bluff Road. Strong placements include downtown and the Vista near the State House, Five Points, the Harbison retail district around Columbiana Centre, the Two Notch Road corridor, and routes near USC's Williams-Brice Stadium and Colonial Life Arena, Fort Jackson, Riverbanks Zoo, Segra Park, Benedict College, Prisma Health Richland and the South Carolina State Fairgrounds.
Billboard advertising in Columbia is an effective way to build brand awareness across Columbia and the Midlands. Prices on BillboardsIn range from about $600 to more than $16,000 per month, and the average billboard in Columbia costs about $1,500 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
A typical billboard in Columbia delivers about 450,000 impressions per week, at an average cost per thousand impressions (CPM) of about $0.83. Browse available static and digital inventory on our interactive map, pick your location, upload your design and check out. Most new placements go live within about 2 weeks of purchase, and digital billboards can often launch sooner.
Location. Use I-26 and I-20 for regional reach, I-77 for Charlotte-bound traffic, and Two Notch Road, Garners Ferry Road and Harbison Boulevard for shoppers.
Timing. Plan around Gamecocks football Saturdays, Fort Jackson graduation weeks, the legislative session and the South Carolina State Fair in October.
Message. Keep it to about seven words with one clear visual and one call to action drivers can read at highway speed.
Here are a few special offers on billboard ads and other outdoor advertising in Columbia, South Carolina.
To see pricing and shop all the billboards in Columbia, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Columbia starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Columbia starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Columbia starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Columbia starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Columbia?
Billboard prices in Columbia range from about $600 to more than $16,000 per month, and the average billboard in Columbia costs about $1,500 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Columbia?
Inventory includes boards along I-20, I-26, I-77 and I-126, plus US-1, Two Notch Road, Garners Ferry Road, Harbison Boulevard, Assembly Street and Broad River Road. Browse current availability on our interactive map.
Where are the best places for a billboard in Columbia?
High-traffic, high-visibility spots perform best: I-26 near Harbison and St. Andrews, the I-20 and I-26 interchange, I-77 near Fort Jackson, and Assembly Street near USC.
How long can I rent a billboard in Columbia?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Columbia?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Columbia?
Most new placements are live within about 2 weeks of purchase. Digital billboards can often launch sooner because there is nothing to print or install.
How do I buy a billboard in Columbia?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
What types of billboards are available in Columbia?
You can choose static bulletins and posters or digital billboards, from large interstate bulletins on I-20, I-26 and I-77 to smaller boards on local commercial streets.
Can I buy a digital billboard in Columbia?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Columbia?
BillboardsIn offers static and digital outdoor advertising across Columbia and the Midlands. Browse the full inventory and book online with our interactive tool.
Do I need an advertising agency to buy a billboard in Columbia?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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