Charleston is one of the most visited cities in the country, with about 155,000 residents and a fast-growing metro of more than 850,000 across the Lowcountry. Its historic peninsula draws millions of tourists a year, and the Port of Charleston, MUSC, Boeing's North Charleston plant and Joint Base Charleston make it a major economic hub for South Carolina.
Charleston limits billboards in its historic districts, so the most valuable boards sit along the region's main corridors: I-26, I-526 (the Mark Clark Expressway) and US-17, including the Arthur Ravenel Jr. Bridge to Mount Pleasant and Savannah Highway through West Ashley, along with SR-61, SR-171 (Folly Road), the James Island Connector, Sam Rittenberg Boulevard, Maybank Highway and Rivers Avenue. Key audiences include visitors heading to King Street and the beaches, students at the College of Charleston and The Citadel, MUSC workers, and fans at Riley Park and Credit One Stadium. Events such as Spoleto Festival USA and Charleston Wine + Food bring large seasonal crowds.
Billboard advertising in Charleston is an effective way to build brand awareness across Charleston and the Lowcountry. Prices on BillboardsIn range from about $600 to more than $13,000 per month, and the average billboard in Charleston costs about $2,800 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
A typical billboard in Charleston delivers about 230,000 impressions per week, at an average cost per thousand impressions (CPM) of about $3.08. Browse available static and digital inventory on our interactive map, pick your location, upload your design and check out. Most new placements go live within about 2 weeks of purchase, and digital billboards can often launch sooner.
Location. Use I-26 for airport and inland commuter traffic, I-526 and US-17 for West Ashley, Mount Pleasant and beach-bound drivers, and Folly Road and Maybank Highway for island traffic.
Timing. Plan around spring and summer tourist season, Spoleto Festival in late May and June, and College of Charleston and Citadel terms.
Message. Keep it to about seven words with one clear visual and one call to action drivers can read at highway speed.
Here are a few special offers on billboard ads and other outdoor advertising in Charleston, South Carolina.
To see pricing and shop all the billboards in Charleston, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Charleston starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Charleston starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Charleston starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Charleston starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Charleston?
Billboard prices in Charleston range from about $600 to more than $13,000 per month, and the average billboard in Charleston costs about $2,800 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Charleston?
Inventory includes boards along I-26, I-526 and US-17, plus SR-61, Folly Road, Sam Rittenberg Boulevard, Maybank Highway and Rivers Avenue. Browse current availability on our interactive map.
Where are the best places for a billboard in Charleston?
High-traffic, high-visibility spots perform best: I-26 near the airport and downtown, the I-26 and I-526 interchange, US-17 toward the Ravenel Bridge and West Ashley, and I-526 toward Mount Pleasant and Daniel Island.
How long can I rent a billboard in Charleston?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Charleston?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Charleston?
Most new placements are live within about 2 weeks of purchase. Digital billboards can often launch sooner because there is nothing to print or install.
How do I buy a billboard in Charleston?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
What types of billboards are available in Charleston?
You can choose static bulletins and posters or digital billboards, mostly along I-26, I-526 and US-17. Charleston's sign rules limit billboards in historic districts.
Can I buy a digital billboard in Charleston?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Charleston?
BillboardsIn offers static and digital outdoor advertising across Charleston and the Lowcountry. Browse the full inventory and book online with our interactive tool.
Do I need an advertising agency to buy a billboard in Charleston?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
Large
Medium
Small
"I wanted to promote my company through the use of out-of-home advertising in high traffic areas in Chicago, and BillboardsIn.com made the process of finding the best advertisement so easy. When it was time for another advertising campaign, I knew BillboardsIn.com would help me find a competitive advertising quote."
- Mike Davis
Gathering Your Options!
Sit tight, this may take a minute.
