Scranton, home to about 76,000 people, is the seat of Lackawanna County and the largest city in Northeastern Pennsylvania's Lackawanna Valley. Nicknamed the Electric City for its early electric streetcar system, it is also known nationwide as the setting of the TV show The Office, and Steamtown National Historic Site and the Electric City Trolley Museum draw visitors downtown.
The University of Scranton, Marywood University and Geisinger and Commonwealth Health hospitals are major employers, and nearby PNC Field and Mohegan Arena host minor league baseball, hockey and concerts. I-81, I-84, I-380 and the Northeast Extension of the Pennsylvania Turnpike meet around Scranton, so billboards here reach commuters, students and freight traffic on the routes to New York and Philadelphia.
Billboard advertising in Scranton is an effective way to build brand awareness across Scranton and Northeastern Pennsylvania. Prices on BillboardsIn range from about $600 to more than $4,000 per month. The average listing is about $3,365 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
A typical billboard in Scranton delivers about 311,672 impressions per week, at an average cost per thousand impressions (CPM) of about $2.70. Browse available static and digital inventory on our interactive map, pick your location, upload your design and check out. Most new placements go live within about 2 weeks of purchase, and digital billboards can often launch sooner.
Location: Boards on I-81 near the Central Scranton Expressway reach the most drivers, while Keyser Avenue, Main Avenue and Wyoming Avenue reach local shoppers.
Audience: Scranton has a large student and health care workforce plus heavy freight traffic on I-81, so healthcare, education, legal and trucking messages fit well.
Message: Keep it to about 7 words with one clear call to action so drivers can read it at a glance.
Here are a few special offers on billboard ads and other outdoor advertising in Scranton, Pennsylvania.
To see pricing and shop all the billboards in Scranton, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Scranton starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Scranton starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Scranton starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Scranton starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Scranton?
Billboard prices in Scranton range from about $600 to more than $4,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Scranton?
Inventory in Scranton includes static and digital boards along I-81, I-84, I-380 and the Turnpike Northeast Extension, plus local roads like the Central Scranton Expressway, Keyser Avenue, Main Avenue and Wyoming Avenue.
Where are the best places for a billboard in Scranton?
High-traffic spots include I-81 near the Central Scranton Expressway and Davis Street, the I-81, I-84 and I-380 junction in Dunmore and Keyser Avenue on the west side. The best choice depends on your audience and budget.
How long can I rent a billboard in Scranton?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Scranton?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Scranton?
Most new placements are live within about 2 weeks of purchase. Digital billboards can often launch sooner because there is nothing to print or install.
How do I buy a billboard in Scranton?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
What types of billboards are available in Scranton?
You can choose static bulletins and posters or digital billboards, from large highway bulletins on I-81 and I-84 to smaller boards on local commercial streets.
Can I buy a digital billboard in Scranton?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Scranton?
BillboardsIn offers static and digital outdoor advertising across Scranton and Northeastern Pennsylvania. Browse the full inventory and book online with our interactive tool.
Do I need an advertising agency to buy a billboard in Scranton?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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