Reading is the county seat of Berks County, with about 95,000 residents on the Schuylkill River about 60 miles northwest of Philadelphia. Tower Health's Reading Hospital, Albright College, Alvernia University, Penn State Berks, Santander Arena and the ballpark of the Reading Fightin Phils keep traffic steady, and the Pagoda on Mount Penn overlooks one of Pennsylvania's largest majority-Hispanic cities.
Billboards here reach drivers on US-422 (the West Shore Bypass), US-222 toward Lancaster and Allentown, PA-12 (the Warren Street Bypass) and I-176 toward the Pennsylvania Turnpike, along with PA-61 (Centre Avenue and Pottsville Pike), plus busy roads such as Penn Street, 5th Street Highway, Lancaster Avenue, Kutztown Road and Perkiomen Avenue. High-traffic areas include the US-422 and US-222 interchanges, Pottsville Pike's retail corridor, the Warren Street Bypass and Penn Street into downtown.
Billboard advertising in Reading is an effective way to build brand awareness across Reading and Berks County. Prices on BillboardsIn range from about $600 to more than $5,000 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
Busy corridors for static and digital billboards in Reading include US-422, US-222, PA-12 and Pottsville Pike. Browse available inventory on our interactive map, pick your location, upload your design and check out. Comparing cost per thousand impressions (CPM) across options helps you get the most reach for your budget.
Location. Use US-422 for traffic toward Pottstown and Philadelphia, US-222 for Lancaster and Allentown commuters, and Penn Street and Lancaster Avenue for neighborhood reach.
Audience. Reading has a large Hispanic community, healthcare and manufacturing workers and college students. Bilingual creative, healthcare, legal, auto and restaurants do well here.
Message. Keep it to about seven words with one clear visual. Highway traffic moves fast, so bold, simple designs read best.
Here are a few special offers on billboard ads and other outdoor advertising in Reading, Pennsylvania.
To see pricing and shop all the billboards in Reading, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Reading starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Reading starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Reading starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Reading starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Reading?
Billboard prices in Reading range from about $600 to more than $5,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Reading?
Inventory includes boards along US-422, US-222, PA-12 and PA-61, plus Penn Street, Lancaster Avenue and Kutztown Road. Browse current availability on our interactive map.
Where are the best places for a billboard in Reading?
High-traffic, high-visibility spots perform best: the US-422 and US-222 interchanges, Pottsville Pike near the Warren Street Bypass, and Penn Street into downtown.
How long can I rent a billboard in Reading?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Reading?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Reading?
Static billboards usually go live within about 4 weeks of purchase, allowing time for printing and installation. Digital billboards can often launch in about 2 weeks.
How do I buy a billboard in Reading?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
How do I choose the right billboard in Reading?
Compare location, price and estimated impressions, then use CPM (cost per 1,000 impressions) to compare value across your options. Our team can also help you plan your campaign.
What types of billboards are available in Reading?
You can choose static bulletins and posters or digital billboards, from large highway bulletins on US-422 and US-222 to smaller boards on local commercial streets.
Can I buy a digital billboard in Reading?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Reading?
BillboardsIn offers static and digital outdoor advertising across Reading and Berks County. Browse the full inventory and book online with our interactive tool. There are no hidden fees, and production and installation are handled for you.
Do I need an advertising agency to buy a billboard in Reading?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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"I wanted to promote my company through the use of out-of-home advertising in high traffic areas in Chicago, and BillboardsIn.com made the process of finding the best advertisement so easy. When it was time for another advertising campaign, I knew BillboardsIn.com would help me find a competitive advertising quote."
- Mike Davis
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