Pittsburgh, the "City of Bridges" and "The Steel City," is home to about 300,000 residents and a metro area of more than 2.3 million people. Once known for steel, today it's a hub for healthcare, robotics, tech, and finance, home to UPMC, PNC, and several other major employers, which makes billboard advertising in Pittsburgh a smart way to reach professionals, students, and loyal local sports fans. Downtown, the Strip District, the North Shore, Lawrenceville, Oakland, Shadyside, the South Side, and East Liberty each offer a distinct audience for targeted campaigns.
Pittsburgh's hills, rivers, and bridges funnel traffic onto a few key roads. Billboards on I-376 (the Parkway East and West), I-279 (the Parkway North), I-79, the Pennsylvania Turnpike (I-76), Route 28, and US-19 reach commuters across Allegheny County, and boards near Pittsburgh International Airport reach travelers. PNC Park, Acrisure Stadium, and PPG Paints Arena draw huge crowds for the Pirates, Steelers, and Penguins, while the University of Pittsburgh, Carnegie Mellon, and Duquesne help you reach students with targeted outdoor advertising.
Billboards are an effective way to get your message in front of a large and diverse audience, and location is key. Some of the best spots for billboards in Pittsburgh are high-traffic areas such as I-279, I-376, the North Shore, and the stadiums near Acrisure Stadium and PNC Park. Also consider your target audience, the type of billboard (static bulletin or digital billboard), size, and design.
Ad creative for a billboard typically costs hundreds to thousands of dollars to produce on its own. At BillboardsIn, design, printing, shipping, and installation are included in your total price, which depends on the size of the billboard. Once you find your ad space, our ad design pros and templates make artwork easy.
BillboardsIn makes it easy for anyone to get a billboard in Pittsburgh. Our Pittsburgh inventory delivers over 330 million impressions every week at an average cost per thousand impressions (CPM) of just $2.92. Prices range from about $600 to more than $37,000 per month, so there are options for local businesses and national brands alike. To get started, use the interactive tool on our website to browse available billboards in Pittsburgh and the surrounding metro.
Message. Drivers see a billboard for only a few seconds, so keep it clear and easy to read, with about seven words or fewer and one call to action.
Consider the target audience. Pittsburghers are famously loyal to the Steelers, Penguins, and Pirates, so game-day timing and local pride can help your message connect.
Location. Match the location to your audience: the Parkways (I-376 and I-279) for commuters stuck at tunnel and bridge bottlenecks, Route 28 for the northeastern suburbs, and Oakland for students and hospital staff.
Here are a few special offers on billboard ads and other outdoor advertising in Pittsburgh, Pennsylvania.
To see pricing and shop all the billboards in Pittsburgh, use the tool at the top of this page.
Digital bulletin located on Route 28 heading directly towards Interstate 76. This right hand read captures northbound traffic.
Build a custom Allegheny County, PA ad campaign in Pittsburgh starting at $1,200.00.
Digital bulletin located on Pennsylvania Turnpike, 8 miles from Butler Valley. Right hand read targeting north west traffic near Holiday Inn.
Build a custom Allegheny County, PA ad campaign in Pittsburgh starting at $1,200.00.
Digital bulletin located on Raymond P. Shafer Highway near the intersection of Hilltop Road. Right hand read targeting southeast traffic.
Build a custom Allegheny County, PA ad campaign in Pittsburgh starting at $1,200.00.
Digital bulletins located on I-279 near the intersection of Mt Nebo Road. Left hand read targeting northeast bound traffic near Nickys Thai Kitchen.
Build a custom Allegheny County, PA ad campaign in Pittsburgh starting at $1,200.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard in Pittsburgh cost?
The cost of a billboard in Pittsburgh depends on the type of billboard, size, location, and visibility. Prices range from about $600 to more than $37,000 per month, and the average billboard in Pittsburgh costs about $4,400 per month. At BillboardsIn, design, printing, and installation are included in your price.
What billboard locations are available in Pittsburgh?
We have static and digital billboards throughout Pittsburgh, including locations near downtown Pittsburgh, the Strip District, and the University of Pittsburgh. Browse our inventory using the interactive tool on our website to see current availability and pricing.
What are the best billboard locations in Pittsburgh?
It depends on your audience and goals. For maximum reach, boards on the Parkways (I-376 and I-279) are hard to beat. Route 28 reaches commuters from the northern suburbs, Bloomfield and Lawrenceville reach young residents, and boards near Pitt and Carnegie Mellon reach students.
How long can I run a billboard in Pittsburgh?
Billboard campaigns in Pittsburgh can run anywhere from one week to more than a year. Digital billboards have a one-week minimum, and bulletin (static) billboards have a one-month minimum.
Can I rent a billboard for just one day in Pittsburgh?
No. The shortest campaign available is one week on a digital billboard. Bulletin billboards have a one-month minimum run time.
How long does it take to get a billboard up in Pittsburgh?
Digital billboards typically have about a 2-week lead time, and traditional billboards about a 4-week lead time. Exact timing depends on the location, size, and type of billboard.
How do I buy a billboard in Pittsburgh?
Browse available Pittsburgh billboards using the interactive tool on our website, compare pricing and impressions, and choose the boards that fit your budget. Then upload your artwork or work with our ad design pros, and we handle printing and installation.
What types of billboards are available in Pittsburgh?
Pittsburgh offers both bulletin (static) billboards and digital billboards. Bulletins provide long-term visibility on major highways, while digital billboards rotate ads and allow shorter campaigns and faster creative changes.
How do I get a digital billboard in Pittsburgh?
Browse our Pittsburgh inventory for digital billboards, pick your locations and dates, and submit your creative. Digital campaigns can start with as little as one week.
How do I get outdoor advertising in Pittsburgh?
BillboardsIn offers a wide range of outdoor advertising in Pittsburgh, from highway bulletins to digital billboards. Browse our full inventory using the interactive tool on our website to compare locations, pricing, and reach.
Do I need an advertising agency to buy a billboard in Pittsburgh?
No. With BillboardsIn, you can find, price, and book Pittsburgh billboards yourself, with no agency required. Our team is available if you want help choosing locations or designing your ad.
Large
Medium
Small
"I wanted to promote my company through the use of out-of-home advertising in high traffic areas in Chicago, and BillboardsIn.com made the process of finding the best advertisement so easy. When it was time for another advertising campaign, I knew BillboardsIn.com would help me find a competitive advertising quote."
- Mike Davis
Zip Codes: 15202, 15203, 15204, 15205, 15208, 15209, 15211, 15212, 15213, 15214, 15216, 15217, 15219, 15220, 15221, 15222, 15223, 15224, 15225, 15226, 15228, 15229, 15230, 15232, 15233, 15240, 15242, 15250, 15251, 15252, 15253, 15254, 15255, 15257, 15258, 15259, 15260, 15261, 15262, 15264, 15265, 15267, 15268, 15272, 15274, 15275, 15276, 15277, 15278, 15279, 15281, 15282, 15283, 15286, 15289, 15290, 15295.
Population: 2,840,039
Gathering Your Options!
Sit tight, this may take a minute.
