Bethlehem, home to about 76,000 people, is one of the three major cities of Pennsylvania's Lehigh Valley, along with Allentown and Easton. Known as Christmas City USA, it is home to Lehigh University, Moravian University and the headquarters of St. Luke's University Health Network, one of the region's largest employers.
The former Bethlehem Steel plant has been reborn as SteelStacks, an arts and concert campus next to the Wind Creek Bethlehem casino, and the Musikfest music festival draws more than a million visitors every August. US-22 crosses the north side, I-78 runs to the south and PA-33 runs along the east, so billboards here reach commuters, students and visitors from New York, New Jersey and Philadelphia.
Billboard advertising in Bethlehem is an effective way to build brand awareness across Bethlehem and the Lehigh Valley. Prices on BillboardsIn range from about $600 to more than $4,000 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
The busiest corridors for static and digital billboards in Bethlehem include US-22, I-78, PA-33, PA-378, PA-412, Stefko Boulevard, Broad Street and Schoenersville Road. Browse available inventory on our interactive map, pick your location, upload your design and check out.
Location: Boards on US-22 and I-78 reach the most commuters, while PA-412 toward Wind Creek and SteelStacks and Stefko Boulevard reach visitors and local shoppers.
Timing: Musikfest in August and the Christmas City season from Thanksgiving through December bring the biggest crowds, so book those dates early.
Message: Keep it to about 7 words with one clear call to action so drivers can read it at a glance.
Here are a few special offers on billboard ads and other outdoor advertising in Bethlehem, Pennsylvania.
To see pricing and shop all the billboards in Bethlehem, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Bethlehem starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Bethlehem starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Bethlehem starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Bethlehem starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Bethlehem?
Billboard prices in Bethlehem range from about $600 to more than $4,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Bethlehem?
Inventory in Bethlehem includes static and digital boards along US-22, I-78 and PA-33, plus local roads like PA-378, PA-412, Stefko Boulevard, Broad Street and Schoenersville Road.
Where are the best places for a billboard in Bethlehem?
High-traffic spots include US-22 near PA-378 and Schoenersville Road, I-78 near the PA-412 exit toward Wind Creek and PA-378 into downtown Bethlehem. The best choice depends on your audience and budget.
How long can I rent a billboard in Bethlehem?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Bethlehem?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Bethlehem?
Static billboards usually go live within about 4 weeks of purchase, allowing time for printing and installation. Digital billboards can often launch in about 2 weeks.
How do I buy a billboard in Bethlehem?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
How do I choose the right billboard in Bethlehem?
Compare location, price and estimated impressions, then use CPM (cost per 1,000 impressions) to compare value across your options. Our team can also help you plan your campaign.
What types of billboards are available in Bethlehem?
You can choose static bulletins and posters or digital billboards, from large highway bulletins on US-22 and I-78 to smaller boards on local commercial streets.
Can I buy a digital billboard in Bethlehem?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Bethlehem?
BillboardsIn offers static and digital outdoor advertising across Bethlehem and the Lehigh Valley. Browse the full inventory and book online with our interactive tool. There are no hidden fees, and production and installation are handled for you.
Do I need an advertising agency to buy a billboard in Bethlehem?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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