Portland, the "City of Roses," is Oregon's largest city, with about 630,000 residents and a metro area of roughly 2.5 million people that stretches into Southwest Washington. Known for its "Keep Portland Weird" spirit, food scene, and love of local brands, the city rewards creative, authentic messaging, which makes billboard advertising in Portland a great fit for businesses that want to stand out. The Pearl District, Downtown, Hawthorne, Alberta Arts District, Mississippi Avenue, Division Street, and the Lloyd District each offer a distinct audience for targeted campaigns.
Highways and bridges funnel commuters into the city every day. Billboards on I-5, I-84, I-205, I-405, and US-26 (the Sunset Highway) reach drivers across the region, including traffic crossing the Columbia River from Vancouver, and boards near Portland International Airport reach travelers. Moda Center, home of the Trail Blazers, Providence Park, home of the Timbers and Thorns, and the Oregon Convention Center draw big crowds, while Portland State University and the University of Portland help you reach students with targeted outdoor advertising.
Billboards are effective for capturing attention and building brand awareness. Location is key: some of the best spots for billboards in Portland are high-traffic areas such as the Moda Center, Burnside Street, the Pearl District, and I-5. Also consider your target audience, the type of billboard (static bulletin or digital billboard), size, and design.
Ad creative for a billboard typically costs hundreds to thousands of dollars to produce on its own. At BillboardsIn, design, printing, shipping, and installation are included in your total price, which depends on the size of the billboard. Once you find your ad space, our ad design pros and templates make artwork easy.
BillboardsIn is a one-stop shop for buying billboard ads online. Our Portland inventory delivers over 260 million impressions every week at an average cost per thousand impressions (CPM) of $4.99. Prices range from about $600 to more than $16,000 per month, so there are options for local businesses and national brands alike. To get started, use the interactive tool on our website to browse available billboards in Portland and the surrounding metro.
Target audience. Portlanders tend to favor local, independent, and sustainable brands, so creative with a genuine local voice usually performs better than generic messaging.
Location. Match the location to your audience: I-5 and I-205 for regional and Vancouver commuters, I-84 and US-26 for suburban drivers, and the Pearl, Hawthorne, and Alberta for shoppers and diners.
Message. Keep it clear and readable from a distance, with about seven words or fewer and one call to action. Bright colors help on gray, rainy days.
Here are a few special offers on billboard ads and other outdoor advertising in Portland, Oregon.
To see pricing and shop all the billboards in Portland, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Portland starting at $2,499.00.
This package allows you to reach an urban Portland audience. It's a powerful way to get your message directly in front of your target audience.
Build a custom Portland, OR ad campaign in Portland starting at $8,400.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Portland starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Portland starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard in Portland cost?
The cost of a billboard in Portland depends on the type of billboard, size, location, and visibility. Prices range from about $600 to more than $16,000 per month, and the average billboard in Portland costs about $5,200 per month. At BillboardsIn, design, printing, and installation are included in your price.
What billboard locations are available in Portland?
We have static and digital billboards throughout Portland, including locations near Mississippi Avenue, the Hawthorne District, and Portland International Airport. Browse our inventory using the interactive tool on our website to see current availability and pricing.
What are the best billboard locations in Portland?
It depends on your audience and goals. For maximum reach, freeway boards on I-5, I-84, and I-205 are hard to beat. The Alberta Arts District and downtown Portland reach locals and visitors, and boards near Portland State and other campuses reach students.
How long can I run a billboard in Portland?
Billboard campaigns in Portland can run anywhere from one week to more than a year. Digital billboards have a one-week minimum, and bulletin (static) billboards have a one-month minimum.
Can I rent a billboard for just one day in Portland?
No. The shortest campaign available is one week on a digital billboard. Bulletin billboards have a one-month minimum run time.
How long does it take to get a billboard up in Portland?
Digital billboards typically have about a 2-week lead time, and traditional billboards about a 4-week lead time. Exact timing depends on the location, size, and type of billboard.
How do I buy a billboard in Portland?
Browse available Portland billboards using the interactive tool on our website, compare pricing and impressions, and choose the boards that fit your budget. Then upload your artwork or work with our ad design pros, and we handle printing and installation.
What types of billboards are available in Portland?
Portland offers both bulletin (static) billboards and digital billboards. Bulletins provide long-term visibility on major freeways, while digital billboards rotate ads and allow shorter campaigns and faster creative changes.
How do I get a digital billboard in Portland?
Browse our Portland inventory for digital billboards, pick your locations and dates, and submit your creative. Digital campaigns can start with as little as one week and have about a 2-week lead time.
How do I get outdoor advertising in Portland?
BillboardsIn offers a wide range of outdoor advertising in Portland, from highway bulletins to digital billboards. Browse our full inventory using the interactive tool on our website to compare locations, pricing, and reach.
Do I need an advertising agency to buy a billboard in Portland?
No. With BillboardsIn, you can find, price, and book Portland billboards yourself, with no agency required. Our team is available if you want help choosing locations or designing your ad.
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- Mike Davis
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