Eugene, the "Emerald City," is one of Oregon's largest cities, with about 180,000 residents and a Eugene-Springfield metro of nearly 390,000 in the southern Willamette Valley. Home to the University of Oregon and known as "TrackTown USA" for Hayward Field, it draws students, sports fans and outdoor travelers year-round.
Billboards here reach drivers on I-5 and I-105, OR-126 and the Beltline Highway (OR-569), along with OR-99 and busy local roads such as Coburg Road, Delta Highway, River Road, West 11th Avenue, 6th and 7th Avenues, Franklin Boulevard and Willamette Street. Strong placements include the University of Oregon area near Autzen Stadium, Hayward Field and Matthew Knight Arena, the Valley River Center and Delta Highway corridor, the Coburg Road and Oakway Center area, West 11th Avenue retail, downtown near the 5th Street Public Market and Saturday Market, and routes near Lane Community College and Eugene Airport. The Oregon Country Fair in nearby Veneta draws big summer crowds.
Billboard advertising in Eugene is an effective way to build brand awareness across Eugene-Springfield and Lane County. Prices on BillboardsIn range from about $600 to more than $11,000 per month, and the average billboard in Eugene costs about $1,300 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
A typical billboard in Eugene delivers about 210,000 impressions per week, at an average cost per thousand impressions (CPM) of about $1.59. Browse available static and digital inventory on our interactive map, pick your location, upload your design and check out. Most new placements go live within about 2 weeks of purchase, and digital billboards can often launch sooner.
Location. Use I-5 for Willamette Valley traffic, the Beltline and I-105 for metro commuters, and West 11th Avenue and Coburg Road for shoppers.
Timing. Plan around Ducks football Saturdays, major track meets at Hayward Field, UO move-in in September, and summer festival season.
Message. Keep it to about seven words with one clear, high-contrast visual that stays readable on gray Oregon days.
Here are a few special offers on billboard ads and other outdoor advertising in Eugene, Oregon.
To see pricing and shop all the billboards in Eugene, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Eugene starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Eugene starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Eugene starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Eugene starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Eugene?
Billboard prices in Eugene range from about $600 to more than $11,000 per month, and the average billboard in Eugene costs about $1,300 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Eugene?
Inventory includes boards along I-5, I-105, OR-126, the Beltline and OR-99, plus Coburg Road, Delta Highway, River Road, West 11th Avenue and Franklin Boulevard. Browse current availability on our interactive map.
Where are the best places for a billboard in Eugene?
High-traffic, high-visibility spots perform best: I-105 and the Delta Highway near Valley River Center, the Beltline near Coburg Road, West 11th Avenue, and Franklin Boulevard near the University of Oregon.
How long can I rent a billboard in Eugene?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Eugene?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Eugene?
Most new placements are live within about 2 weeks of purchase. Digital billboards can often launch sooner because there is nothing to print or install.
How do I buy a billboard in Eugene?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
What types of billboards are available in Eugene?
You can choose static bulletins and posters or digital billboards, from large highway bulletins on I-5 and the Beltline to smaller boards on local commercial streets.
Can I buy a digital billboard in Eugene?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Eugene?
BillboardsIn offers static and digital outdoor advertising across Eugene-Springfield and Lane County. Browse the full inventory and book online with our interactive tool.
Do I need an advertising agency to buy a billboard in Eugene?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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"I wanted to promote my company through the use of out-of-home advertising in high traffic areas in Chicago, and BillboardsIn.com made the process of finding the best advertisement so easy. When it was time for another advertising campaign, I knew BillboardsIn.com would help me find a competitive advertising quote."
- Mike Davis
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